Find, compare and claim welcome offers of Star Sports' sister sites in the UK. Star Sports is owned and operated by Star Racing Limited.
Star Sports is already a well-known brand in the horse racing community, having been around as an on-course bookie since 1999, then known as Star Racing. The online version was unveiled in 2018 when the bookmaker teamed up with Playbook Gaming, which still provides the betting and casino platform for the site.
Through this partnership, there are several sister sites of Star Sports and Star Racing Limited - which is licensed by the UKGC under account number 9177 - has gone one step further in that sense. Indeed, the likes of McBookie and AK Bets are operated by Star Racing under a white-label arrangement, while also using the Playbook Gaming platform.
Since there are quite a few sister sites of Star Sports, we have picked out three of them below that we feel are very similar, in one way or another.
Like Star Sports, AK Bets started out as an on-course bookmaker before expanding to the online sphere. When it did so, the orange-themed bookie teamed up with Star Racing - the owners of Star Sports - for the UKGC licence. Since then, AK Bets has secured a licence of its own but it's yet to become active (end of May is predicted start).
AK Bets has a clear focus on horse racing and has become rather big as a brand, with a large following on social media and customers who clearly appreciate the approach. In short, especially given the licence links, it feels like a no-brainer for current Star Sport customers to check out AK Bets as well.
Priced Up is another racing-focused bookie that uses the Playbook Gaming platform, leveraging its on-course history to gain a large following online rather quickly. Off Course Bookmakers Limited operates the site from a UKGC perspective, which is interesting as the company's previous trading name used to be Star Sports.
Sharedbet owns the brand, though, so the links with Star Sports end there. Nevertheless, the design and sportsbook are exactly the same as Star Sports - bar the colour scheme - and you could argue that Priced Up is even better for horse racing. Again, it's a no-brainer to sign up if you want another site like Star Sports.
Giving a shout to one of the more established Playbook Gaming sites, Dragonbet feels like a good option for most Star Sports punters. It's owned by the Lovell Brothers, who took over a successful on-course business from their dad, also relying on an existing following when it launched the online version (do you see the pattern?).
Customer support is fantastic, with a trader chat available for punters who want certain markets priced up, and there is even a blog section with news and tips. In other words, the bookie has done most of the things needed to build on what is, let's be honest, merely a solid foundation through Playbook Gaming.
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.