The Pools Sister Sites: Find Alternatives in the UK (2026)
The Pools Alternatives Listed
The Pool no longer features a sportsbook or a casino, focusing solely on the jackpot games, so we consider it to be closed. Below, we have listed some suitable alternatives to check out instead.
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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. -
Code ALLABOARD10. Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply. -
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ -
Opt-in required. Bet £25 on 3+ selection ACCAs at 3/1+ odds (Sat–Thu, settled by 22:59). Get £8 in weekly Free Bets (£5 Fri, £3 Tue). Free Bets at 1/1+, stake not returned, 7-day expiry. Cash bets only. Exclusions apply. T&Cs apply. -
18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 24 hours. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. -
New Bet St George customers. Enter the code B20G20 when you sign up. Bet £20 or more from your main balance on any sportsbook market to receive a £20 free bet. Qualifying bets must meet the minimum odds of 1/2 (1.50). Free bet must be used within 7 days. Full T&Cs apply. -
50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
- New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply.
- Code BASS100. To qualify, turn over £10 cash on Big Bass Splash. 100 Free Spins on Big Bass Splash awarded on qualification valued at £0.10 per spin. Full T&C’s Apply. (18+).
- New members only. Must sign up via this offer link only. Deposit min £10+ cash & wager on any Slot Game within 7 days of sign-up. Accept Free Spins (£0.10p, 7-day expiry) via pop-up within 7 days of qual. Use on Eye of Horus only. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
- Lottoland AlternativeStake £20 Get 100 No Wagering Free Spins on Big Bass BonanzaClaim OfferRead more18+, sign up, deposit £20 or more directly via the promotion page and stake £20 on Big Bass Bonanza, and receive 100 Free spins on Big Bass Bonanza. 7 day bonus expiry. Ends 31/12/25 at 23:59 GMT. Full T&Cs Apply. begambleaware.org.
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18+. Sign up and stake at least £10 on Casino games to receive 50 free casino spins on ‘Starburst’. Each spin is valued at £0.20. Free spins must be used within 72 hours from the time they are awarded; otherwise, they will expire. The maximum winnings from any free spins are £100. No wagering requirements. Full T&Cs apply. - New Bet St George customers. Enter code CasinoWelcome150 when you sign up. To qualify, wager £10 on Big Bass Bonanza. Only wagers on Big Bass Bonanza will count towards this offer. Your account will be credited with 150 x £0.10 free spins to use on Big Bass Bonanza the day after the qualifying criteria are met. Full T&Cs apply.
- Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
Does The Pools Have Any Sister Sites?
The Pools is coming up on ten years as an online betting site, having launched in 2017, but the brand has been around for over 100 years. Starting as Littlewoods Football Pool in 1923, there is no disputing the bookie's history and its core product: pool betting. As with everything, however, it has evolved significantly since then.
Football Pools Limited, which only owns The Pools and no other site, reached an agreement with GiG in 2024 for a revamped sportsbook and casino platform. Although it's great that the site has been receiving a lot of love from the ownership lately, this is also why there are no sister sites for The Pools customers to join. There are, however, some good alternatives.
The Pools Alternatives Reviewed
Since The Pool doesn't have any sister sites in the traditional sense, we have reviewed some good alternatives for punters to join below.
⚽ Best Betting Option: Virgin Bet
Virgin Bet isn't an obvious choice when looking at The Pools alternatives, but we feel it deserves the mention. The sportsbook is provided by Kambi and LiveScore Group, which owns the site, has made great efforts on the betting side in recent years. Above all, however, the similarity with The Pools comes in the modern look.
In terms of navigation and feel, Virgin Bet is certainly one of our favourites in the UK and The Pools, thanks to the GiG partnership, has improved significantly on this front as well. Virgin Bet is arguably a better choice for betting all things considered, such as the quality of the mobile app and promotions, so we would definitely recommend signing up.
🎰 Best Casino Option: Lottoland
We should preface this by saying that Lottoland isn't the best casino in the UK, not yet anyway. However, the story is similar to The Pools: a bookmaker with a clear focus (lotto, in this case) branching out with not just a sportsbook but also a casino section. That is why we feel Lottoland could be a good option for some The Pools customers.
The library is very comprehensive, with games from various famous providers, and browsing the different sections is very smooth. One of the biggest selling points of Lottoland, however, is the minimum deposit of £1 with debit cards and Apple Pay. Despite its relative inexperience, there is a lot to like.
🥇 Best Overall Option: Betfred
Betfred is a well-known bookmaker in the UK thanks to its history as well as brick-and-mortar betting shops up and down the country. Naming it the best overall option needs no justification, in other words, and you can take your pick on what is the best thing about the site (there are many pros indeed!).
Betfred has everything from sports and casino to bingo and lotto, meaning you will have no issues finding what you are after. The Pools has a lot of work to do before it can reach the heights of Betfred (if ever, most likely not), so we would recommend checking out Betfred, even if just to claim one of the welcome offers.
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I'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.
As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.