Ken Howells Sister Sites: Find Alternatives in the UK (2026)
Ken Howells Sister Sites & Alternatives Listed
Ken Howells is owned by Targetlocal Limited and powered by EveryMatrix. Sister sites thus include BetGoodwin, BetTom, Bet600, Fafabet and 36Vegas, while we have also listed some alternatives below.
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Code ALLABOARD10. Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply. -
New BetTom customers only. Aged 18+. Available to accounts registered from 11/06/2026. The promo code WELCOME20 must be entered in the My Bonuses section of your account after registration. Place a £10+ real money qualifying bet at minimum odds of 1/1 (2.0) or greater, placed and settled within 24 hours of registration. Receive £20 in free bets, split as 4 x £5 (1 Standard, 2 Bet Builder, 1 ACCA), credited automatically once the qualifying bet settles. All free bets require minimum total odds of 2/1 (3.0+); the ACCA free bet requires a minimum of 4 legs at minimum odds of 1/5 (1.2+) per leg. Sportsbook only. Each free bet must be used within 7 days. Free bet stakes not returned. Cashed out bets do not qualify. Full T&Cs apply. Please gamble responsibly. -
Place a 5+ leg ACCA on any sport. If 1 leg loses, get 100% stake back as a free bet (max £100). Bets must settle by 13/04/2026 23:59:59. Free bet valid 7 days from issue, usable on any Sport/Market at a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. One claim per customer. Cannot be combined with Casino welcome offer. Offer granted on first deposit of £5+ using the generated code. New and invited accounts only. Full T&Cs apply. -
50% of first day losses refunded as a free bet up to £50. Credited by 2pm the following day. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate selections at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. If a profit is made on the first day, a £5 free bet is awarded with at least 1 qualifying bet. Free bet valid for 7 days, single bets only, max odds 6/1 (7.0), stake not returned. New UK customers only. Full T&Cs apply. -
New customers only. Promo code WELCOME15. Place a qualifying bet of £10 or more at minimum odds of EVS (2.0) within 7 days of registering. First qualifying bet only; void or cashed out bets do not count. Upon settlement, receive £15 in Free Bets, paid as 3 × £5 free bets (1 × Acca: min 4 legs at 2/5 (1.4) per leg; 1 × Sports: min EVS (2.0); 1 × Sub Cover: min 1/1 (2.0) on selected markets). 7-day expiry. Free bet stake not returned. Sportsbook only. Full T&Cs apply. 18+ | BeGambleAware.org -
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New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply.
- Code BASS100. To qualify, turn over £10 cash on Big Bass Splash. 100 Free Spins on Big Bass Splash awarded on qualification valued at £0.10 per spin. Full T&C’s Apply. (18+).
- New BetTom customers only. Aged 18+. Available to accounts registered from 11/06/2026. The promo code WELCOME200FS must be entered in the My Bonuses section of your account after registration. Bet (wager) £20 of real money on Big Bass Football Bonanza to qualify. Receive 200 free spins on Big Bass Football Bonanza, credited automatically within 24 hours once the qualifying wager is met. Each free spin is worth £0.10. There is no wagering requirement on free spin winnings. Maximum takeout from free spins is £100. Free spins expire 7 days after being credited. Full T&Cs apply. Please gamble responsibly.
- Deposit and wager £36 on Casino Slots and get a 136 Free spins on selected games. Free Spins require a 2x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after being granted. The offer can only be claimed on the first deposit of £36 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Selected games for free spins are Floating Dragon – Dragon Boat Festival, Magic Money Maze & Crown Of Fire.
- 50% of first day casino net losses refunded as bonus funds up to £100. Credited by 2pm the following day. Max bonus per customer £100. Minimum deposit and wager of £50 required. Minimum of 3 casino bets required, with at least 2 bets at 50% or more of your highest stake. Minimum first day losses of £10 to qualify. Bonus subject to 10x wagering requirements. Bonus winnings capped at £100. Maximum £10 stake contribution per bet towards wagering. Bonus valid for 7 days. Full T&Cs apply.
- New customers only. Promo code WELCOME100FS. To qualify, turn over €/£10 from your cash balance on Big Bass Splash. Upon qualification, you will receive 100 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. Bonus winnings subject to 5x wagering on slots before withdrawal. 24-hour expiry. Full T&Cs apply. 18+ | BeGambleAware.org
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18+. T&C's apply. To opt-in, you must select the bonus from the bonus selector during the deposit process. 50 free spins can be used on Big Bass Splash only and are valued at 10p each. Maximum win from free spins is £50 per bonus (maximum £100 total). Bonus valid for 7 days. - New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
Does Ken Howells Have Any Sister Sites?
Ken Howells partnered up with EveryMatrix, the well-known platform provider, towards the tail-end of 2024 to bring its operations into the online sphere. Sure enough, the site was launched in 2025 and since a few more bookies also use the EveryMatrix platform, there are sister sites for punters to check out. Most notably BetTom, which was also launched in 2025.
Targetlocal Limited owns the site, as confirmed on the UKGC website, and you can tell that it has been around for a long time given the account number (422). Indeed, Ken Howells started out with telephone betting back in 1963 and even has a betting shop in Wales for punters to visit. The online launch, as such, is merely a step in the right direction and EveryMatrix is a great partner.
Ken Howells Sister Sites & Alternatives Reviewed
Below, we have picked out two of Ken Howells' sister sites, as well as one that is similar to the bookie that might be worth trying.
🥇 Best Sister: BetTom
This feels like a no-brainer as BetTom and Ken Howells signed deals with EveryMatrix right around the same time, while both were launched in 2025. Ken Howells may have a richer history in the gambling world, but when comparing the online versions, there isn't much separating it from BetTom.
The colour schemes are different, but the layout and navigation are exactly the same. The promotions are also very similar so even where we usually find differences, we don't with Ken Howells and BetTom. If you would allow us to get picky for a second, BetTom has better branding than its sister.
BetGoodwin
While not on paper, BetGoodwin is heavily linked with BetTom and that makes it a good option here. Indeed, many see BetTom as a guinea pig as BetGoodwin will also switch over to the EveryMatrix platform. It's expected to be a slightly more custom design but overall, it should still be pretty similar to Ken Howells.
Furthermore, BetGoodwin also started out as a telephone betting company, so we would have to assume that the two have crossed paths before. You can definitely also say that the black and yellow bookie is more experienced on the online front and that is never a bad thing, having amassed a huge customer base.
PricedUp
Finally, we have gone for a site that doesn't use the EveryMatrix platform, but rather the Playbook Gaming platform. Many of you might already be familiar with PricedUp, especially given its exponential rise lately, but the bookie recently moved into online betting after enjoying success as an on-course bookie.
Price boosts, which have kind of become PricedUp's thing, are regularly offered on the site and there is also live streaming for the horse racing action. As the B2C product of Playbook Gaming, it's no surprise that the quality is high and one would expect the brand to keep going, having established itself by now.
I'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.
As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.