Proper Bet is owned and operated by Proper Bet Limited, using the Playbook Gaming sportsbook. This means that there are several sister sites, including AK Bets, BestOdds, DragonBet, and StarSports
You can use our tool below to refine your search for sister sites, relying on our extensive database.

Proper Bet is a new addition to the UK betting scene, launching in May 2026, and it's taken the bold approach of launching on its own license. We regularly see sites start on a shared license and then migrate, but that's not the case here.
That said, it does have help from Playbook Gaming, which is the company which provides the sportsbook and platform for Proper Bet. It does so for several other sites too, meaning there are also several Proper Bet sister sites to check out.
Below, we have highlighted some sister sites for Proper Bet, and there are more than a few to pick from.
The best sister site - at least in our view - is AK Bets. It feels the most similar to Proper Bet, as it focuses maybe a little more on football. But it'd be ignorant to overlook the large attention given to horse racing; it certainly follows the trend of most Playbook Gaming sites.
With a focus on providing value, one of its biggest draws is 'AK's Big Prices' area, where punters can take advantage of some fantastic odds boosts. This is a major selling point that has been helping the bookie stand out in the last few years.
It's also worth noting that the betting margins are substantially better, so it's a site where you get the most bang for your money.
Priced Up is very similar to Proper Bet but we feel that the seesaw tilts a little more towards the horse racing side of things. Indeed, you have probably seen this brand on social media in relation to the sport.
Partnered with big influencers inside racing, the site is very much targeted towards those with an eye on sports with four legs, rather than two. That has been the owner's intention since the start.
Nevertheless, its football offering is still top-tier. Prices are generous, but it's the navigation of the areas which really sets it apart, we feel. It's one we use frequently, but especially when punting on horses.
Finally, we have DragonBet, which is a pretty nice mix of the two. You could argue that, like many of its sister sites, it has maybe a little more of a preference for horse racing.
However, it doesn't neglect football - or other sports - for that matter. A well-rounded site, it again features the boosts which are synonymous with Playbook Gaming sites, so we can only give praise there.
Above all, it's a bit more established than Proper Bet. So, you may want to start here and then see if Proper Bet is for you.

I would describe myself as an experienced punter, having taken a liking to horse racing in particular. My interest in sports is also what made me pursue a career in writing, graduating with a Bachelor's Degree in Journalism from UCFB in 2024.
At FindSisterSites, I'm responsible for testing bookies and providing our readers with the necessary sister sites insight. I try to make the most of my previous encounters with bookies to highlight what is good, bad and in between.