Find, compare and claim welcome offers of BresBet's sister sites in the UK. BresBet is owned by BresBet Ltd and operated by PlayBook Gaming.
Although it has been a few years since the launch, which took place in 2021, you could definitely still call BresBet a new betting site. The focus of the owner, BresBet Ltd, has been very clear from the start as the founder Nic Brereton is an avid horse racing punter - something that is very obvious when you browse the site.
In order to make the launch possible, BresBet teamed up with the well-known provider Playbook Gaming under a white-label agreement. The site is still listed under that licence on the UKGC website, but BresBet recently got its own licence approved so we suspect a move is on the cards, even if just licence-wise.
Sisters such as AK Bets and StarSports are all on their own licences and still use Playbook Gaming, while Betzone migrated to its own licence and a new platform. In other words, it remains to be seen which path BresBet will take in the coming months.
Below, we have highlighted some of BresBet's sister sites through Playbook Gaming, focusing above all on those with a horse racing connection.
PricedUp is new to the online scene, launching in 2024, but the owner Off Course Bookmakers Limited has been around for quite some time. The company is registered at the same address as StarSports, another horse racing-focused bookie, and StarSports used to be the trading name according to the UKGC data.
In other words, PricedUp may be a new betting site but the foundations are old, just as the team behind the site is very experienced. For BresBet customers, PricedUp represents a great alternative seeing as there is a huge focus on horse racing, and it's gaining popularity among punters.
We mentioned StarSports above, given its close ties to PricedUp, and it's yet another great alternative for BresBet alternatives. The horse racing focus is clear as day but as opposed to the other bookies on this list, StarSports has also attempted to branch out lately. For example, markets for politics have been pushed by the brand.
It should also be noted that AK Bets, which is the next bookie on this list, is operated by Star Racing Limited under a white-label arrangement. It certainly attests to the fact that all of the Playbook Gaming sites are very similar, so any BresBet customers would not go wrong by signing up for StarSports.
It must be said that despite being a Playbook Gaming bookie, not generally known for depth, AK Bets feels like a rather 'advanced' choice for punters. Not only is there a free bets 'club', which adds a sense of community to the experience, but there is also a 'niche' given the horse racing focus.
Again, the design is the same as the other Playbook Gaming sites and thus there will be no issues fitting in. Some might see this as a negative, of course, but we think it doesn't matter too much when looking at niched betting sites (horse racing in this case, of course)
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.