Find, compare and claim welcome offers of McBookie's sister sites in the UK. McBookie is owned by McBookie Ltd and operated by Star Racing Limited.
Despite being founded in 2009, McBookie certainly is not the most well-known bookmaker at all, and you would be forgiven if you did not know it even existed. Operating mainly with a Scottish audience, there have been attempts to grow the user base in the rest of the UK recently, but with little success.
There has been a lot of questioning about the ownership of McBookie, with the UKGC even getting a Freedom of Information request. However, it seems that the bookmaker is owned by McBookie Ltd and then operated by Star Racing Limited through a white-label arrangement. Subsequently, there are sister sites to join.
Not just through the licence, though, but also the platform as Star Racing-powered sites use the Playbook Gaming platform. All sites that use that look and work more or less the same, so there are many good options for McBookie punters.
Since there are around 10 sites under the Playbook Gaming umbrella, we wanted to pick a few of them out, with some working better for current McBookie customers than others.
It feels almost obvious to start with Star Sports, but we have to put the site down as the best sister site for McBookie customers. White-label partnerships are often used to get a license much faster, and with Star Racing doing it before, it's not strange that McBookie opted for this path.
The site has moved to be an 'all-in-one' product, despite having roots in horse racing, which is an instant appeal. With that said, said roots can be easily identified as the horse racing markets are superb.
Football punters will also be happy to see a nice range of markets, which is always a bonus too. All in all, a very good option for anyone looking for a McBookie alternative, especially with the £1 deposit minimum.
Founded in 2024, Betwright has tried to create a name for itself quickly and this is why there has been such a large focus on the groundwork. The site offers everything from sports and casino to live casino, making it a superb option.
Just like its sister sites, a £1 deposit minimum is in place and that goes hand-in-hand with the generous betting margins, meaning there is good value on the site.
With that said, it does feel rather templated as barring a few colour differences, there are no standout arguments for choosing BetWright over any of the sister sites. Of course, some might appreciate that it has the same vibe.
The final bookmaker to put forward is PricedUp, which has recently grown massively popular, mainly thanks to the site's promotions on X (formerly Twitter). Many horse racing fans will regularly see the site being boosted by some of the biggest personalities in the sport, and this has caused it to grow massively of late.
There is certainly a lot of intrigue around the site, and the bookmaker regularly boosts popular selections to much better prices, meaning punters can often find close to the best, if not the best value, on PricedUp. A worthwhile option, indeed.
Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.