Independent Betting Sites: Find Private Bookies in the UK (2026)
Find and compare betting sites that are independent in the UK. These lack sister sites through ownership and have their own UKGC licences.
What Is an Independent Betting Site?
By our definition, for a betting site to be called independent, there must be a unique owner and a UKGC licence. In other words, the betting site in question cannot have any sister sites through its ownership, nor can it be operated under a white-label solution with a shared UKGC licence. By adhering strictly to these guidelines, you can find true independent betting sites.
Independent Betting Sites Listed
There are quite a lot of independent betting sites in the UK, relatively speaking anyway, and we have listed some of them below.
- New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply Gambleaware.org. Full T&Cs apply.
- 18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
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18+. New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. - New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
- New UK customers only. Register with promo code 20x5fb and place a £20+ bet on any selection at minimum odds of Evens (2.00) to receive 5 x £5 Free Bets. The first Free Bet will be credited once your qualifying bet settles, with each subsequent Free Bet becoming available 24 hours apart. Free Bets expire 24 hours after being awarded. T&Cs & Maximum Payouts apply.
- 18+, UK only. Deposit and bet £10+ at minimum odds of 1/2 (1.5) or greater and get £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Acca. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify. Available once per customer. Free bets will expire 7 days after being claimed. Full T&Cs apply.
- New customers. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27.
- New customers, 18+. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply.
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New customers only. Promo code WELCOME10. Place a qualifying bet of at least £10, at minimum odds of 6/4, within 7 days of registering. Bets placed on horse & greyhound racing do not qualify. Upon settlement, you will be credited a £10 accumulator free bet: minimum of 4 legs at minimum odds of 2/5 (1.4) per leg. 7-day expiry. Full T&Cs apply. -
Place your first sports bet of £20 or more and get £20 Free Bets. Wagering conditions: New customers only, 18+. Min deposit £20. Place an accumulator 3+ legs of £20 on any sport at 2.0+ to qualify for a £20 free bet. Free Bet valid 7 days. T&Cs apply. BeGambleAware.org. -
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £20 free bet. Minimum odds on qualifying bet 1/1 (2.0). Only deposits via debit cards will qualify. - 18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
- New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; full T&Cs apply.
- 18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days on bets at min odds of 2.0. Free stake not returned with winnings. Use code JAN10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org.
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New customers only. Sign up using the promo code 'bet20get10'. Place a min. £20 bet at odds of Evens (2.0) or greater and receive a £10 Free Bet. Offer starts on 00:01 Tuesday 17/06/2025 and runs until further notice. Free bet credited by noon following the date of bet settlement. Valid for 7 days. 18+, UK/IE residents only. Full T&Cs apply. - New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bet available on Bet Builder. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Terms apply.
- New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply.
- New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 300% of that amount in Bet Credits up to £30*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
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18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | 4 x £5 Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/03/25 | GB residents only | Gamble responsibly -
18+. The qualifying £10+ bet must be a single selection and have minimum odds of evens (2.00). Cashed-out, void and bets placed at SP do not qualify. Price Boosts or Enhanced Specials do not qualify. The £20 free bet will be added to your account within 24 hours of the qualifying bet settling and will be valid for 7 days. Full T&Cs apply. -
New customers, 18+. Sportsbook only. Make an initial deposit of £50 and place a £50+ bet at odds of Evens (2.0) or greater within 7 days of registration. Void, cancelled, or cashed out bets will not count. Free Bet must be used (at odds of Evens or greater) in full within 7 days of being credited. Free Bet stake is not returned with any winnings. Full T&Cs apply. -
18+, new customers only. Place a minimum of £10 bet and get a £10 free bet. Qualifying bet must contain at least one selection with odds of Evens (2.00) or greater. No promotions will qualify towards a free bet. Void or cashed out bets will not qualify for the offer. Free bet will be valid for seven days. Free bet will be credited within 24 hours of your first bet settling. Full T&Cs apply. -
18+, new customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply. -
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New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply.
Can Independent Sites Share Sportsbooks?
Noticed how we said "By our definition" earlier? Well, that's simply because the term independent can be a bit difficult to define at times. We outlined our requirements for it at the top of this page, but we just wanted to say a few words on the sportsbook technology. As the eagle-eyed among you will have spotted, some of the sites in the list above use the same sportsbook.
So, are they still independent? Yes, we believe so. As long as the sites have different owners and different UKGC licences, they are independent even if they share the same sportsbook. Equally, a site can have a unique sportsbook and not be considered independent, which is the case with Betway. That is because there are casino sister sites in the latter's case, just not for sports.
Pros and Cons of Independent Betting Sites
If you're wondering why some want to find independent betting sites, we have highlighted some pros below. We have also highlighted some cons, as there aren't only positives with independent sites.
Owner with a sole focus: It's never a bad thing for a company to focus solely on one site, as that tends to result in higher quality and dedication. Of course, there are exceptions to this (in both directions) but we're always intrigued when an owner only has one site.
No licence issues: Although white-label solutions can be very good, such as BV Gaming and its sites, punters can sometimes come across licence issues when signing up for those. This is something that independent sites avoid.
Better odds at times: With independent sites, as they usually don't source their odds from a main provider, you can often find better odds. Some sites, such as AK Bets, even have very involved owners who adjust prices based on current events and what the punters want.
No 'network' benefits: Some of the major sites, with Ladbrokes and Coral being good examples, often share beneficial promotions. Virgin Bet and LiveScore Bet are also two good examples, as their main free-to-play promotion is available on both sites.
Fewer payment methods: This isn't always the case, but we often find that sites part of bigger networks have more payment methods than independent sites. It's something to keep in mind as a general guideline, even if many independent sites have a good selection of methods too.
Legitimacy question: We must preface this by saying that there are several fantastic independent betting sites. Despite this, some punters might have concerns about the safety and reputation of an independent brand, which is hard to get around if you're not a big one.
Our Favourite Independent Betting Site: Midnite
There are many good options to pick from, with BoyleSports deserving a shout, but we have decided to go for Midnite here. The sportsbook is very unique, with its own technology and certainly design, while heavy investments have been made into improving the product lately. Most importantly, the owner has only ever focused on Midnite and has no plans to branch out.
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.