Find, compare and claim welcome offers of Betzone's sister sites in the UK. Betzone is owned and operated by Richmond Atlantic Ltd.
Betzone used to be operated by Playbook Gaming under a white-label arrangement, leaving it with many sister sites, but that is no longer the case. In early 2025, the bookie relaunched with a completely new platform and license, having struck an agreement with Metric Gaming to provide the sportsbook. A lot of the backend, meanwhile, is provided by GiG.
In other words, the owner Richmond Atlantic Ltd has only had time to focus on Betzone lately and that means there are no other sites to sign up for. As always, however, there are some very good alternatives for UK punters. The Pools is also partnered with GiG and although it's a good alternative, the two sites are not super similar.
Since Betzone no longer has any sister sites, having exited the Playbook Gaming agreement, we highlighted some good alternatives to join below.
As mentioned above, the provider GiG is heavily involved in Betzone's new platform even if the sportsbook is managed by Metric Gaming. It feels appropriate, therefore, to highlight another GiG site: The Pools. While pool betting remains at the core of the bookie, there is a very decent sportsbook available as well these days.
GiG has done a very good job with The Pools, it must be said, and it was a bit surprising to see Betzone opt for another sportsbook provider with the relaunch. The site is very easy to navigate and the market depth is impressive too, with essential features such as bet builder included. The relaunch aspect of both sites makes us think The Pools is a good alternative.
These days, there are a plethora of good online casinos, with the famous providers being keen on having their games everywhere. What usually makes a casino stand out, as such, is the promotions section. Coral certainly doesn't disappoint on this front with free-to-play games such as the Rewards Grabber.
The mobile app is great, as it has been for a long time, and the welcome offer has almost always been generous. The £5 minimum deposit amount certainly helps, but the main pro of joining Coral casino is definitely the daily promotions. It's certainly better than what Betzone has to offer casino-wise (no offence).
Virgin Bet might not be the first choice of UK punters when asked about the best overall option, nor should it be. However, if we rephrase it as Betzone's best overall option, then Virgin Bet makes a lot more sense. It's a relatively new player in the gambling industry still, having launched in 2019, but there is so much to like.
In terms of navigation and feel, Virgin Bet is certainly one of our favourites in the UK and again, as also mentioned for Coral above, the range of promotions is great. In terms of actually staying with a bookie, that is crucial and since the sportsbook is provided by Kambi as well, we have no complaints about the overall quality.
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.