Aspire Global Closes White-Label Business With Mass Migrations Imminent

Aspire Global, the operator with more than 30 sites under its licence, has decided to cease all white-label services in the UK. Subsequently, the sites are now in the process of migrating to another licence and platform.

If you have explored betting and casino sites over the years, then you have probably heard of Aspire Global, or AG Communication as it's called on the UKGC licence. Big brands like Bet442, Luckster and Mr Luck are just a few of many that have relied on the company's platform and licence.

Now, however, a mass migration is expected as Aspire Global has decided to exit the white-label business in the UK. The decision was made by the owner, Aristocrat Interactive, as that part of the business was no longer deemed critical to the parent company's growth.

Considering that Aspire-powered sites have long struggled to compete with others in the UK market, it's hard to argue against the decision. You can definitely say that the company was at a crossroads of sorts: either improve the product or shut it down.

There have been no credible reports on what the new licence and platform will be, but at least from what we gather, most (if not all) of the current Aspire sites will move to the same new solution. It wouldn't surprise us if some of the sites were to shut down completely either.

The migrations will start on February 26, 2026, as revealed on some of the Aspire sites. Only once the migrations have been completed will we know for sure what the new platform will look like, and what the new licence will be.