Mr Play Sister Sites: Find Alternatives in the UK (2026)

Mr Play logo new
Mr Play
Owner Marketplay Ltd
Sportsbook Aspire Global
Platform Aspire Global
Mr Play is not licensed to operate in the UK. Please consider joining one of the alternatives listed below.
Written By Ben Dixon
Verified By Isak Möller
Last Updated 05/05/2026

Mr Play Sister Sites Listed

Mr Play used to be powered by Aspire Global, both in terms of licence and platform, but the company's decision to leave the UK means Mr Play is currently unlicensed. Below, we have listed some good alternatives instead.

Casino
Betting
  • Tote logo
    Tote Alternative
    Bet £10 Get 100 Free Spins
    Read more
    UKGC Licence #54779
    Owner TDCO Limited
    Sportsbook Amelco
    Claim Offer
    New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+.  Full T&Cs apply. Gambleaware.org.
  • Swifty generic logo
    Swifty Casino Alternative
    Wager £10 Get 50 Free Spins
    Read more
    UKGC Licence #58957
    Owner Swifty Global Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Claim Offer
    18+. Sign up and stake at least £10 on Casino games to receive 50 free casino spins on ‘Starburst’. Each spin is valued at £0.20. Free spins must be used within 72 hours from the time they are awarded; otherwise, they will expire. The maximum winnings from any free spins are £100. No wagering requirements. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Alternative
    Get 50% Losses Back as Bonus Money, up to £25
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    UKGC Licence #422
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
  • Midnite logo
    Midnite Alternative
    Stake £20 Get 150 No Wager Free Spins
    Read more
    UKGC Licence #42647
    Owner Dribble Media Limited
    Sportsbook Independent
    Claim Offer
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 150 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
  • Vickers Bet logo
    Vickers Bet Alternative
    Wager £10 Get 50 No Wagering Free Spins
    Read more
    UKGC Licence #66877
    Owner JR&S Leisure Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Claim Offer
    18+. New verified customers only. Deposit and stake £10 on any slot game and get 50 FREE SPINS on Big Bass Christmas Bash. £0.20 spin value. Valid for 48 hours. Max winnings £100. Free spins must be used in one session on Big Bass Christmas Bash only. Full T&Cs apply.
  • Betfred new logo
    Betfred Alternative
    Stake £10 Get 200 Wager Free Spins
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    UKGC Licence #39544
    Owner Petfre Limited
    Sportsbook Independent
    Claim Offer
    New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply.
  • Bet £10 Get 50 Free Spins on Big Bass Splash
    LuckyMate Alternative
    Bet £10 Get 50 Free Spins on Big Bass Splash
    Read more
    UKGC Licence #48789
    Owner Anakatech Limited
    Sportsbook Altenar
    Platform Anakatech Limited
    Claim Offer
    18+ Play responsibly. Gambleaware.org. £10 min deposit. £10 in slot bets grant 50 spins on Big Bass Splash. £5 total spin value. £0.10 per spin. 7 day expiry. Selected payment methods only.
  • BestOdds logo
    BestOdds Alternative
    Wager £20 Get 250 Free Spins
    Read more
    UKGC Licence #66479
    Owner Razorbill Links Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Claim Offer
    New UK customers only. Wager £20+ on selected Pragmatic Play slots to get 50 Free Spins daily for 5 days. Spins expire 24 hrs after issue. Max Payouts & Full T&Cs apply.
  • Tote logo
    Tote Alternative
    Bet £10 Get £40 in Free Bets
    Read more
    UKGC Licence #54779
    Owner TDCO Limited
    Sportsbook Amelco
    Claim Offer
    New customers online only. Only valid with code B10G40 on registration. Bet a min £/€10 at odds of 1/1 (2.0) across sports or racing within 7 days of registration. Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 2 x £/€5 Bet Builder within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org.
  • Swifty Sports logo
    Swifty Sports Alternative
    Bet £10 Get a £20 Free Bet
    Read more
    UKGC Licence #58957
    Owner Swifty Global Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Claim Offer
    18+. The qualifying £10+ bet must be a single selection and have minimum odds of evens (2.00). Cashed-out, void and bets placed at SP do not qualify. Price Boosts or Enhanced Specials do not qualify. The £20 free bet will be added to your account within 24 hours of the qualifying bet settling and will be valid for 7 days. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Alternative
    Bet £50 Get a £25 Free Bet
    Read more
    UKGC Licence #422
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Claim Offer
    18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly
  • Midnite logo
    Midnite Alternative
    Bet £10 Get £40 in Free Bets
    Read more
    UKGC Licence #42647
    Owner Dribble Media Limited
    Sportsbook Independent
    Claim Offer
    18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £40 in Free Bets, valid for 7 days on selected bets. T&Cs apply. BeGambleAware.org
  • Vickers Bet logo
    Vickers Bet Alternative
    Bet £10 Get a £10 Free Bet
    Read more
    UKGC Licence #66877
    Owner JR&S Leisure Ltd
    Sportsbook Swifty Global
    Platform Swifty Global Ltd
    Claim Offer
    18+, new customers only. Place a minimum of £10 bet and get a £10 free bet. Qualifying bet must contain at least one selection with odds of Evens (2.00) or greater. No promotions will qualify towards a free bet. Void or cashed out bets will not qualify for the offer. Free bet will be valid for seven days. Free bet will be credited within 24 hours of your first bet settling. Full T&Cs apply.
  • Betfred new logo
    Betfred Alternative
    Bet £10 Get £50 in Free Bets
    Read more
    UKGC Licence #39544
    Owner Petfre Limited
    Sportsbook Independent
    Claim Offer
    New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
  • starsports logo new
    StarSports Alternative
    Bet £20 to Get £10 in Free Bets
    Read more
    UKGC Licence #9177
    Owner Star Racing Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Claim Offer
    18+ New customers only. Bet £20 (or more) EVS (2.0) or greater Get 2 x £5 Free Bets. 1 x £5 Free Bet paid automatically & following £5 Free Bet after 24hrs. Min Free Bet odds 4/1 (5.0) on accumulators Trebles & upwards. Expires after 24hrs. Full T&Cs apply. GambleAware.org
  • Bet £10 Get a £10 Free Bet
    LuckyMate Alternative
    Bet £10 Get a £10 Free Bet
    Read more
    UKGC Licence #48789
    Owner Anakatech Limited
    Sportsbook Altenar
    Platform Anakatech Limited
    Claim Offer
    first deposit only | £10 min deposit | qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) | 7-day expiry | T&Cs apply
  • BestOdds logo
    BestOdds Alternative
    Daily Odds Boost
    Read more
    UKGC Licence #66479
    Owner Razorbill Links Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Claim Offer
    18+. Odds may vary. Max stakes vary. Full T&Cs apply. BeGambleAware.org.

Mr Play Sister Sites Listed (Before AG Closure)

Mr Play had quite a lot of sister sites before Aspire Global left the UK market. If you want to find out which those sites were, we have listed them below.

1.Bet442 2.Bzeebet 3.HeySpin 4.Metropolitan Gaming
5.Luckster 6.Mr Luck 7.Mr Play 8.ZetBet
9.Betiton 10.Atlantic Spins 11.Dream Jackpot 12.Neptune Play
13.King Casino 14.Red Casino 15.666 Casino 16.Betgrouse
17.Jackie Jackpot 18.Trada Casino 19.Regent Play 20.Slotzo Casino
21.PlayFrank Casino 22.Queen Play Casino 23.Plaza Royal Casino 24.Magic Red Casino
25.Vegasland 26.CasinoLuck 27.Kaiser Slots 28.Jaak Casino
29.Mr Mega 30.BetMaze 31.BetFusion 32.SpinShake

Does Mr Play Have Any Sister Sites?

Ben image
Ben DixonEditor

When it comes to sister sites, Mr Play benefits from having more 'traditional' ones and others through partnerships. Starting with the more traditional, the bookie is owned by Marketplay Ltd, which also has brands like Luckster and ZetBet. And on the partnerships front, the white-label agreement with Aspire Global means there are many more sister sites.

There is certainly a debate to be had about the impact of hosting so many sites, though, with most of the best UK cookies limiting themselves to just a few sister sites (some have none, such as bet365, for example). Aspire Global, the platform provider, isn't exactly known for having the best brands either.

With that being said, Mr Play certainly represents a decent option when compared to some of its sisters, though this is not too hard.

Mr Play Sister Sites Reviewed

Seeing as Mr Play and the Marketplay brands are operated by Aspire Global, there are quite a few sister sites to explore, some of which we have highlighted below.

Bzeebet logo

🥇 Best Sister: Bzeebet

Bzeebet is probably a name that few will have heard of, however, it feels like a bit of a hidden gem in the Aspire Global empire. Interestingly, the site has some very slight, but noticeable, changes to its interface and feels a bit quicker than some of its sisters.

There is a seemingly equal focus on the sportsbook and casino areas, which can only be appreciated, especially with customers now searching for better 'complete' products, rather than having to look for a sportsbook and casino provider separately.

Bzeebet offers a nice range of fixtures in sport, whilst also giving customers the option of multiple well-known casino providers, such as Pragmatic Play, Hacksaw and Blueprint Gaming. All in all, a very solid option.

BzeeBet
Join Sister Site
bet442 logo

Bet442

Despite offering a sports area, Mr Play feels like a site with a focus on casino, as represented by the loading icons, which are casino chips. So, if you are looking for an option with more of a focus on sport, then Bet442 is your best bet of the Aspire Gaming options.

The site was founded in 2024 and is already showing itself to be one of the better options among those with the AG Communications licence. Whether that is a challenge, though, is another conversation entirely.

In addition to this, we would argue that the sign-up offer on the black and green brand is slightly more generous than the one offered by Mr Play, which is only another bonus (pun intended!).

Bet442
Join Sister Site
ZetBet logo new

Zetbet

Finally, it's worth pointing in the direction of Zetbet, which is another good option under the Marketplay Ltd ownership.

The site offers the same promotions, meaning customers will be equally well treated by the orange-themed brand as they are with Mr Play, which can only be applauded.

However, the site doesn't yet boast an app (unlike Mr Play), which does take away from it a little. With that being said, there is still an element of infancy to Zetbet, which means that an app could be expected in the future.

ZetBet
Ben image
Ben Dixon
Last Updated 05/05/2026

I would describe myself as an experienced punter, having taken a liking to horse racing in particular. My interest in sports is also what made me pursue a career in writing, graduating with a Bachelor's Degree in Journalism from UCFB in 2024.

At FindSisterSites, I'm responsible for testing bookies and providing our readers with the necessary sister sites insight. I try to make the most of my previous encounters with bookies to highlight what is good, bad and in between.

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