Mr Play used to be powered by Aspire Global, both in terms of licence and platform, but the company's decision to leave the UK prompted Mr Play and its sister sites to shut down. Below, we have listed some good alternatives instead.
Mr Play had quite a lot of sister sites before Aspire Global left the UK market. If you want to find out which those sites were, we have listed them below.

When it comes to sister sites, Mr Play used to benefit from having more 'traditional' ones and others through partnerships. Starting with the more traditional, the bookie was owned by Marketplay Ltd, which also had brands like Luckster and ZetBet. And on the partnerships front, the white-label agreement with Aspire Global meant there were many more sister sites.
There is certainly a debate to be had about the impact of hosting so many sites, though, with most of the best UK bookies limiting themselves to just a few sister sites (some have none, such as bet365, for example). Aspire Global, the platform provider, wasn't exactly known for having the best brands either.
Seeing as Mr Play and the Marketplay brands are operated by Aspire Global, there are quite a few sister sites to explore, some of which we have highlighted below.
Despite offering a sports area, Mr Play feels like a site with a focus on casino, as represented by the loading icons, which are casino chips. So, if you are looking for an option with more of a focus on sport, then Bet442 is your best bet of the Aspire Gaming options.
The site was founded in 2024 and is already showing itself to be one of the better options among those with the AG Communications licence. Whether that is a challenge, though, is another conversation entirely.
In addition to this, we would argue that the sign-up offer on the black and green brand is slightly more generous than the one offered by Mr Play, which is only another bonus (pun intended!).

I would describe myself as an experienced punter, having taken a liking to horse racing in particular. My interest in sports is also what made me pursue a career in writing, graduating with a Bachelor's Degree in Journalism from UCFB in 2024.
At FindSisterSites, I'm responsible for testing bookies and providing our readers with the necessary sister sites insight. I try to make the most of my previous encounters with bookies to highlight what is good, bad and in between.