Luckland used to be powered by Aspire Global, both in terms of licence and platform, but the site ceased operations in January. Aspire Global has also stopped working in the UK, so we have listed some good alternatives below instead.

The ownership of Luckland is indeed quite coy, though this has been seen with several brands that use the Aspire Global platform. Whilst there is a Luckland Limited company in operation, there are also suggestions that the brand is owned by Aspire Global itself.
It would not be a surprise if this were the case, considering the conglomerate does own some of its own sites, however, Luckland is listed as a white-label partnership on the UKGC licence. This suggests we are looking at an outside partnership.
Regardless of this, there are several sister sites with more defined ownerships - which may make you more open to using them - under the Aspire Global operation. And these are all sister sites of Luckland, of course.
Considering Luckland is, at the very least, operated by Aspire Global, there are many sister sites that we can compare the brand to or against.
It is also worth putting forward Mr Luck here, considering the site lists casinos before sportsbooks in its marketing. However, you will certainly not be too disappointed with its offerings for the latter.
The site is one of the better 'complete' bookmakers that operates with the white-label tag, which is probably not enough to shout about from the rooftops, but still enough to take a look at, definitely.

I would describe myself as an experienced punter, having taken a liking to horse racing in particular. My interest in sports is also what made me pursue a career in writing, graduating with a Bachelor's Degree in Journalism from UCFB in 2024.
At FindSisterSites, I'm responsible for testing bookies and providing our readers with the necessary sister sites insight. I try to make the most of my previous encounters with bookies to highlight what is good, bad and in between.