Former BetGoodwin Executive Completes Launch of New Sister Site BetTom

Following months of planning, BetGoodwin's former executive Paul Colley has completed the launch of BetTom, which is the first proper sister site.

Ever since EveryMatrix struck an agreement with BetGoodwin to provide the casino and sportsbook platform, a lot of work has been going on behind the scenes. In addition to the refreshed look of the flagship product, i.e. BetGoodwin, the latter's former employee Paul Colley also decided to launch BetTom with the same platform.

The decision came as no surprise as BetGoodwin has been very successful since launching the online version, relying on its extensive history in horse racing to gain a large following quickly. However, the bookie undoubtedly has a niche and perhaps misses out on the 'everyday punter', where BetTom perhaps can bridge the gap.

It should be noted that BetTom has its own UKGC licence (under account number 64959) and the company is called Bet Tom Limited. Nevertheless, BetTom does indeed rely on a strong foundation and we have been impressed with its features so far, even if some things can be improved (as always with new sites).

BetGoodwin will also switch over to the EveryMatrix platform shortly, as you can see in the teaser image above, and that means it will be identical to BetTom, more or less. The only thing separating the two will be the colour scheme, and it's possible that the promotions could differ too, but the similarities are already clear.