BetVictor is owned and operated by BV Gaming Limited. Parimatch, talkSPORT BET, Betano, Puntit, Heart Bingo and Smooth Spins are the sister sites.

As bookmakers go, BetVictor is one of the oldest operators in the game, having been founded in 1946. In 2020, the site's ownership renamed itself to BV Group and moved into the world of white-label partnerships, using the success of the BetVictor product to reach a larger audience through other sites.
At present, there are seven sites under the BV Gaming Limited umbrella, all of which - of course - are licensed and regulated by the UK Gambling Commission. There is definitely a bit of range with the sister sites, even if they fundamentally have the same product on offer. Those similarities, we should add, are certainly not negative.
Below, we take a closer look at four of BetVictor's sister sites, which are also operated by BV Group.
Initially operating in Ukraine, Parimatch set up shop in 1994 and moved to the UK in 2020, partnering with BV Gaming to have a very solid product. Understandably, there are many similarities between BetVictor and Parimatch, from the interface to the sportsbook and even the promotions.
Despite being the oldest of the sister sites, it still feels like there is some distance to go before Parimatch can be considered on the same level as BetVictor. On the other hand, this is somewhat of a common theme with the BV Gaming white-label sites.

Sports fans in the United Kingdom will be no strangers to talkSPORT given its massive digital and radio presence. As a result, the brand opted to capitalise on the success and struck a partnership with BV Gaming in 2022.
The site has been backed very heavily by the operator and this is understandable, given the brand already has a strong sports supporter network, which naturally leads into the gambling world too. As we know, this is why sister sites are such a huge thing.
Anyone who has used BetVictor will not be lost when using talkSPORT Bet, so it's definitely a site that we would recommend looking at.

The next bookmaker to put the spotlight on is Betano. Although it was launched in 2024, the site has already worked up quite the user base through sponsoring football clubs like Aston Villa. Indeed, the site boasts an impressive sportsbook and this is obviously thanks to the partnership with BV Group.
There was initially a lack of promotions on the site, but now that some time has passed, there are indeed some decent ones (including early payout). On the other hand, you could still argue that the foundation is more or less the same as its sisters, which questions the need of joining the site.

The final sister site that we have chosen to highlight here is Heart Bingo, mainly because it offers something different to the aforementioned sites. Yes, its background is very similar to talkSPORT Bet, with a popular radio brand turned into a gambling site, but the focus is completely different.
Instead of attracting sports punters, Heart Bingo is catering to bingo players, as you could have guessed from the name. There's not even a sportsbook on the site despite the BV Gaming partnership, with bingo and casino games the only ones highlighted.


Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.