BetGoodwin is owned and operated by Goodwin Racing Limited, using the EveryMatrix platform. Sister sites include Bet600, BetTom, Ken Howells and Fafabet.

BetGoodwin has a rich history in horse racing through Goodwin Racing, but it took some time for the company to venture into online gambling. The big step was taken in 2022 and Goodwin Racing teamed up with FSB Technology to provide the platform, including the sportsbook and the casino. So far, it has been a successful partnership.
This also means that while BetGoodwin is the only site owned and operated by Goodwin Racing, there are some sister sites. It should be noted, however, that the bookie soon will switch to EveryMatrix - which acquired FSB in 2024 - and its platform, so an eye should thus be kept on what happens with the 'sister sites'.
Below, we take a closer look at the sister sites of BetGoodwin, i.e. sites that also use EveryMatrix for the sportsbook and casino sections.
BetTom and BetGoodwin have a lot in common, not just because they share the EveryMatrix platform, but also because BetTom was launched by a former BetGoodwin executive. The two are still closely tied and we thus had no reason but to name it the best sister site here, though it has to do with the quality too.
Indeed, BetTom was one of the first sites to implement the new EveryMatrix platform and has enjoyed a lot of success since. Naturally, there were always going to be many punters trying out the new bookie, but it seems a lot of them have also stayed too. BetTom has a solid sportsbook with good odds to thank for that.

Ken Howells has a rather similar story to BetGoodwin as they both have a background in telephone betting. BetGoodwin made the move to online betting a few years earlier, and seems to be a little bit more dedicated overall, but there's no stopping Ken Howells from becoming a decent online option.
The EveryMatrix platform means there is a decent range of sports, while the betting margins are kept at a good level, and the withdrawal times are usually decent too. Clearly, Ken Howells still has some work to do design-wise and in terms of branding; two things BetGoodwin has handled very well.

If BetGoodwin can be described as a bookie for mainly horse racing, the same cannot be said for Fafabet. The latter does have horse racing listed at the very top, though, so in some ways there are more detailed similarities to BetGoodwin. Then again, this is a site that works better for punters who bet on several sports.
The betting margins are low and just like its sisters, the withdrawal time is impressive seeing as it isn't one of the prominent bookies in the UK. It would have been nice to see more payment methods, as also pointed out for its sisters, but this is something that can be added in the future. Or at least we hope so.


Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.