BestOdds is owned and operated by Razorbill Links Limited, using the Playbook Gaming platform. The likes of AK Bets, StarSports, PricedUp, Gentleman Jim, London Bet and more are sister sites.

BestOdds initially launched as an affiliate website for online gambling in the United States in 2021, with the goal of providing punters with - you guessed it - the best odds on the market. Having built a rather strong brand over the years, a big decision was made in 2025: to launch in the UK, but not as an affiliate site.
Instead, the BestOdds team has taken the brand and partnered up with Playbook Gaming, launching a fully-fledged betting and casino site. Other sites that work with Playbook include AK Bets, Gentleman Jim and StarSports, so BestOdds is in good company here. Indeed, the foundations are there to enjoy some success.
BestOdds has several sister sites, thanks to the Playbook Gaming link, and we have taken a closer look at three of them below.
AK Bets has been around for a few years now, taking its on-course operations to the online world, and it's definitely one of the best Playbook-powered sites. An exclusive licence was secured in mid-2025 and the founder, Anthony Kaminskas, is very active on social media which makes you feel more connected to the brand.
The sportsbook and casino sections are just as solid as its sisters (obviously), but AK Bets has also made sure to add a lot of promotions to the site. On top of that, there is a tips page where punters can find suggestions every week, which is something that is very helpful. Overall, it's a very good site.

Speaking of strong Playbook Gaming options, StarSports belongs to that group as well. Like the aforementioned AK Bets, it also made a name for itself as an on-course bookmaker first before partnering with Playbook Gaming for the online version. So far, that partnership has been mutually beneficial.
The bookie boasts a very good sportsbook, with low betting margins and good market depth, and some of the best odds can often be found in the 'Star Boosts' section. One thing that the sisters sometimes struggle with is odds for specials, such as TV, entertainment or politics, but StarSports shines on this front.

London Bet is one of the new Playbook Gaming sites, having launched in the summer of 2025, so this makes it a suitable alternative to BestOdds. Both will need a few years to prove themselves and build a customer base, but thanks to the Playbook Gaming foundation, there is a lot to like already.
The bookie has opted for a slightly different approach than its sisters. While there are promotions on the site (only a few, though), most of the focus has been placed on the 'Rewards' scheme. It's nice to see something different, but it's not entirely clear how it all works. Still, London Bet is a good shout.


Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.