William Hill is owned and operated by evoke plc. 888 and Mr Green are the two sister sites, while there are also some similar alternatives to check out below.

Few betting sites in the UK boast the reputation that William Hill does. The bookmaker has been around for nearly 100 years now and has overcome every challenge that the move to a digital space has brought on. On top of that, further investment was made when 888 Holdings took over the site in 2022.
888 Holdings has since changed its name to evoke plc, keen on reflecting the fact that the company is more than just 888sport, 888casino and so on. Indeed, Mr Green is another site owned by evoke and that means William Hill has a couple of good sister sites. It's difficult for any site to match the quality, though...
Below, we discuss some of the best alternatives to William Hill, including two sites that are also owned by Evoke plc.
The only reputable sister site to William Hill is 888sport, though there is a huge drop between the two. Unfortunately for evoke, the orange brand doesn't come anywhere close to William Hill, and there are several reasons for this.
Whilst the number of payment methods available on the site is good, the sign-up bonus and other promotions are not up to scratch, at least compared to its sister site. Furthermore, there is a slightly higher minimum deposit amount on the sister site, which could be off-putting for some customers.

Mr Green has a rather interesting story, seeing as it was initially closed down by evoke due to poor performance. However, it was brought back to life in the spring of 2025 as a licensing agreement was struck with Virtue Fusion Limited, which in turn has entrusted the platform duties to the well-known Playtech.
As opposed to its sisters, casino is the only product offered on the site, so there is no place for sports punters here. The casino is quite nice in terms of design and navigation, with sections for different types of games, but there is a lack of providers. Evolution Gaming cannot be found in the live casino, for example, which is a big con.

There are only a few bookmakers that sit on, or near, the level of William Hill in many ways. One that does that in our eyes is Coral, which obviously works closely with its sister Ladbrokes, so the high quality is far from a surprise. We should clarify that it's not a sister site of William Hill, so merely a good alternative.
In any case, back to why it's so good, the site has the same £5 minimum deposit amount as William Hill. Furthermore, both operators have a fantastic range of promotions across a variety of different sports. They also target football and horse racing, which are the two biggest sports for punters in the UK.


Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.