Find, compare and claim welcome offers of William Hill's sister sites & alternatives below. Owned and operated by evoke plc, the sister sites include 888 and Mr Green.
Few betting sites in the UK which boast the reputation that William Hill does. The bookmaker has been around for nearly 100 years now and has overcome every challenge that the move to a digital space has brought on.
In 2022, the bookmaker was bought by 888 Holdings, which ended up changing its name to evoke plc in 2024. The motivation behind this change was to reflect that more brands than just 888 are part of the company, including William Hill but also Mr Green.
Below, we discuss some of the best alternatives to William Hill, including another site owned by Evoke plc.
The only reputable sister site to William Hill is 888sport, though there is a huge drop between the two. Unfortunately for Evoke, the orange brand doesn't come anywhere close to William Hill, and there are several reasons for this.
Whilst the number of payment methods available on the site is good, the sign-up bonus and other promotions are not up to scratch, at least compared to its sister site. Furthermore, there is a slightly higher deposit amount with the sister site, which could be off-putting for some customers.
There are only a few bookmakers that sit on, or near, the level of William Hill in many ways. One that does that in our eyes is Coral, which obviously works closely with its sister Ladbrokes, so the high quality is far from a surprise.
Not only does the site have the same £5 minimum deposit amount as William Hill, but both operators have a fantastic range of promotions across a variety of different sports. They also target football and horse racing, which are the two biggest sports for punters in the UK.
Our view on William Hill is, as you can tell, very positive and this extends to the casino area. It's rare to find an all-in-one site with the quality of William Hill, so identifying an operator with a casino area on par with it is difficult.
We would argue that PlayOJO is a very good alternative, though. As a dedicated casino site, a good casino area is a must and the site, which is co-owned by Skill On Net, certainly fits the bill for this.
Additionally, many of the popular games on William Hill can be found on PlayOJO, so this makes it an easy choice in our eyes.
Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.