Find, compare and claim welcome offers of William Hill's sister sites in the UK. William Hill is owned and operated by evoke plc.
There are few betting sites in the United Kingdom which boast the reputation that William Hill does. The bookmaker has been around for nearly 100 years now and has overcome every challenge that the move to a digital space has brought on.
In 2022, the bookmaker was bought by 888 Holdings, though this name changed to evoke plc in 2024 with the motivation to bring more brands under its umbrella. For now, however, 888 is the only proper sister site and it remains to be seen if more will be added in the future.
Below, we discuss some of the best alternatives to William Hill, including another side owned by Evoke plc.
The only reputable sister site to Willliam Hill is 888sport, though there is a huge drop between the two. Unfortunately for Evoke, the orange brand does not come anywhere close to William Hill, and there are several reasons for this.
Whilst the number of payment methods available on the site is good, the sign-up bonus and other promotions are not up to scratch, at least compared to its sister site. Furthermore, there is a slightly higher deposit amount with the sister site, which could be off-putting for some customers.
There are few bookmakers that sit on, or near, the level of William Hill in many ways. One that does that in our eyes is Coral. Not only does the site have the same £5 minimum deposit amount as the William Hill, but the sign-up offers are both very generous.
Both operators have a fantastic range of promotions across a variety of different sports, but both target football and horse racing - which are the two biggest sports for punters in the United Kingdom.
Our view on William Hill is, as you can tell, very positive and this extends to the casino area. It is rare to find an all-in-one site with the quality of William Hill, so finding an operator with a casino area as good as the site's is difficult.
We would argue that PlayOJO is a very good alternative though. As a dedicated casino site, a good casino area is a must and the site which was founded in 2017 certainly fits the bill for this.
Additionally, many of the popular games on William Hill can be found on PlayOJO, so this makes it an easy selection in our eyes.
Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.