EveryMatrix-Powered Betting Site BetAhoy Launches in the UK

BetAhoy and EveryMatrix
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Isak Möller Published 07/05/2026

BetAhoy has officially launched in the UK, a few months after getting the UKGC licence, and the site uses EveryMatrix as the platform and sportsbook provider.

It was back in December that BetAhoy's licence was confirmed by the UKGC, listing betting, casino and bingo as the licence activities. Six months later, the site has finally hit the market with the EveryMatrix platform, which has become very popular among new sites lately.

In addition to BetAhoy, other new sites that use the platform include BetTom, 36Vegas, and Ken Howells. This also means that these sites share a lot of similarities, which you will be able to tell by looking at the images of BetAhoy below (if you have used any of the sister sites).

BetAhoy sportsbook

BetAhoSportsbook

BetAhoy live casino

BetAhoy Live Casino

It should be clarified that BetAhoy is owned by Bet Ahoy Ltd and thus isn't affiliated with any of the other sites through ownership, having its own licence and all. Considering just how similar the various EveryMatrix products are, though, they are definitely sister sites in our view.

At the time of the launch, there are some decent welcome offers that you might want to check out, so we have listed them below. It will definitely be interesting to see if BetAhoy can carve out its own space in the market, or if it will just end up being 'another EveryMatrix brand'.

BetAhoy Offers

OperatorWelcome offerBonus codeClaim Offer
BetAhoy logo
Betting Offer
Bet £10 Get a £10 in Free Bets
ALLABOARD10
Claim Offer
Code ALLABOARD10. Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply.
BetAhoy logo
Casino Offer
Wager £10 Get 100 Free Spins
BASS100
Claim Offer
Code BASS100. To qualify, turn over £10 cash on Big Bass Splash. 100 Free Spins on Big Bass Splash awarded on qualification valued at £0.10 per spin. Full T&C’s Apply. (18+).
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Isak Möller
Last Updated 07/05/2026

I'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.

As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.

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