BetAhoy has officially launched in the UK, a few months after getting the UKGC licence, and the site uses EveryMatrix as the platform and sportsbook provider.
It was back in December that BetAhoy's licence was confirmed by the UKGC, listing betting, casino and bingo as the licence activities. Six months later, the site has finally hit the market with the EveryMatrix platform, which has become very popular among new sites lately.
In addition to BetAhoy, other new sites that use the platform include BetTom, 36Vegas, and Ken Howells. This also means that these sites share a lot of similarities, which you will be able to tell by looking at the images of BetAhoy below (if you have used any of the sister sites).
It should be clarified that BetAhoy is owned by Bet Ahoy Ltd and thus isn't affiliated with any of the other sites through ownership, having its own licence and all. Considering just how similar the various EveryMatrix products are, though, they are definitely sister sites in our view.
At the time of the launch, there are some decent welcome offers that you might want to check out, so we have listed them below. It will definitely be interesting to see if BetAhoy can carve out its own space in the market, or if it will just end up being 'another EveryMatrix brand'.
| Operator | Welcome offer | Bonus code | Claim Offer | |
|---|---|---|---|---|
| Betting Offer Bet £10 Get a £10 in Free Bets | ALLABOARD10 | Claim Offer | Code ALLABOARD10. Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply. |
| Casino Offer Wager £10 Get 100 Free Spins | BASS100 | Claim Offer | Code BASS100. To qualify, turn over £10 cash on Big Bass Splash. 100 Free Spins on Big Bass Splash awarded on qualification valued at £0.10 per spin. Full T&C’s Apply. (18+). |

I'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.
As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.