BetTom Sister Sites: Find Alternatives in the UK (2026)
BetTom Sister Sites & Alternatives Listed
BetTom is owned and operated by Bet Tom Limited, using the EveryMatrix platform. BetGoodwin, Bet600, Fafabet, Ken Howells and 36Vegas use that platform too, making them sister sites. We have also listed some similar alternatives below.
-
18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly -
New customers only. Promo code WELCOME15. Place a qualifying bet of £10 or more at minimum odds of EVS (2.0) within 7 days of registering. First qualifying bet only; void or cashed out bets do not count. Upon settlement, receive £15 in Free Bets, paid as 3 × £5 free bets (1 × Acca: min 4 legs at 2/5 (1.4) per leg; 1 × Sports: min EVS (2.0); 1 × Sub Cover: min 1/1 (2.0) on selected markets). 7-day expiry. Free bet stake not returned. Sportsbook only. Full T&Cs apply. 18+ | BeGambleAware.org -
50% of first day losses refunded as a free bet up to £50. Credited by 2pm the following day. Max free bet per customer £50. Minimum of 3 bets of £10 or more on separate selections at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. If a profit is made on the first day, a £5 free bet is awarded with at least 1 qualifying bet. Free bet valid for 7 days, single bets only, max odds 6/1 (7.0), stake not returned. New UK customers only. Full T&Cs apply. -
Deposit & Bet £20, Get £20 (2x £10) free bets. A single bet pre-live of min odds 3.00 (2/1), a maximum of 21.00 (20/1), or an acca bet of the same odds, with each leg being at odds of 1.50 (1/2) or more. Qualifying bet must be settled within 7 days. Free bets to be used on 3+ accas with Minimum odds of 1.50, maximum odds of 21.00, and each leg at odds of 1.50 or more. Free bets are valid for 7 days after being granted. The offer can only be claimed on the first deposit of £20 or more, once per account. Full T&Cs apply. -
-
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. -
18+. Odds may vary. Max stakes vary. Full T&Cs apply. BeGambleAware.org. -
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ -
New customers online only. Eligibility restrictions apply. Only valid with code B10G40CF on registration. £/€10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £/€20 Tote Credit, £/€10 Free Sports Bet and 2 x £/€5 Football Acca within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.
- 18+ New customers only. Casino only (excludes Ken Howells sportsbook). Use code WELCOME in ‘My Bonuses’. Register after 26/02/2026 and get 50% of first day net casino losses back as Bonus Money up to £25 (min £10 losses). First day ends 23:59. 5x wagering. Bonus valid 7 days. Max winnings £250. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly.
- New customers only. Promo code WELCOME100FS. To qualify, turn over €/£10 from your cash balance on Big Bass Splash. Upon qualification, you will receive 100 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. Bonus winnings subject to 5x wagering on slots before withdrawal. 24-hour expiry. Full T&Cs apply. 18+ | BeGambleAware.org
- 50% of first day casino net losses refunded as bonus funds up to £100. Credited by 2pm the following day. Max bonus per customer £100. Minimum deposit and wager of £50 required. Minimum of 3 casino bets required, with at least 2 bets at 50% or more of your highest stake. Minimum first day losses of £10 to qualify. Bonus subject to 10x wagering requirements. Bonus winnings capped at £100. Maximum £10 stake contribution per bet towards wagering. Bonus valid for 7 days. Full T&Cs apply.
- Deposit and wager £20 on Casino Slots and get a £20 Casino Bonus. Bonus Funds require 10x wagering before withdrawal, with no maximum win limits. New customers only. The bonus will expire 7 days after opting in. The offer can only be claimed on the first deposit of £20 or more, once per account, and cannot be used in conjunction with the current sports welcome offer. Full T&Cs apply.
- New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
- New UK customers only. Wager £20+ on selected Pragmatic Play slots to get 50 Free Spins daily for 5 days. Spins expire 24 hrs after issue. Max Payouts & Full T&Cs apply.
- New members only. Must sign up via this offer link only. Deposit min £10+ cash & wager on any Slot Game within 7 days of sign-up. Accept Free Spins (£0.10p, 7-day expiry) via pop-up within 7 days of qual. Use on Eye of Horus only. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
- New customers online only. Only valid with code B10GET100 on registration. £/€10 min stake on slots and receive 100 Free Spins on Big Bass Splash. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
BetTom Sister Sites Timeline
Does BetTom Have Any Sister Sites?
BetTom is a completely new betting and casino site that launched at the end of May 2025. However, while the bookie itself is regarded as new, the roots are anything but that as the former Goodwin Racing executive Paul Colley is behind the initiative. Unless you didn't know, that is the company that runs the popular horse racing bookie BetGoodwin.
BetGoodwin recently switched platforms from FSB Tech to EveryMatrix, meaning it not only has an ownership connection with BetTom, but also shares the same platform. It remains to be seen if the new bookie can cater to a larger audience as, at least based on our first impressions, the focus is not on horse racing but rather all sports.
BetTom Sister Sites Reviewed
Below, we take a closer look at three of BetTom's sister sites, all of which also use the EveryMatrix platform.
🥇 Best Sister: BetGoodwin
Since it's the only sister site with ownership ties, by default, we have to name it the best of the bunch. Aside from that, though, BetGoodwin has a lot to offer for UK punters and the new platform will only make things better. Indeed, with the black and yellow bookie, punters can be sure that they are getting good service.
Multiple promotions are offered for horse racing, there is streaming of the action and an app can also be downloaded. Having said that, one can definitely understand why BetGoodwin has opted to branch out with BetTom, which presumably will target a broader demographic. A more 'all-in-one' bookie, so to speak.
Ken Howells
Ken Howells is a relatively unknown name when it comes to the online sphere, having operated solely as a brick-and-mortar bookmaker in Wales previously. To bring the product into the 21st century, an agreement was struck with EveryMatrix and this makes it a sister site of BetTom, seeing as they use the same platform.
In terms of the site features, they are exactly the same as BetTom, with the only difference being the colour scheme. The bookies also have slightly different promotions here and there, but that's really as far as the separation goes. Ken Howells is thus a very good option if you want something similar.
Bet600
Just like the aforementioned Ken Howells, many punters probably haven't even heard about Bet600. It was the first site to get the new EveryMatrix platform implemented, acting as a guinea pig of sorts, and the months since have been very positive. Of course, the fact that other sites have also launched with the platform is proof of that.
We can say the same for Bet600 as we did for Ken Howells: the differences with BetTom really only come down to the colour schemes and promotions. The rest is the same, as you would expect with shared platforms, and there are both pros and cons with this. Some will like it a lot, others will find it rather pointless.
Latest BetTom News
I'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.
As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.