Find, compare and claim welcome offers of BetTom's sister sites in the UK. BetTom is owned and operated by Bet Tom Limited.
BetTom is a completely new betting and casino site that launched at the end of May 2025. However, while the bookie itself is regarded as new, the roots are anything but that as the former Goodwin Racing executive Paul Colley is behind the initiative. Unless you didn't know, that is the company that runs the popular horse racing bookie BetGoodwin.
BetGoodwin will soon switch the platform from FSB Tech to EveryMatrix but if you want a taste of how it will look, BetTom has rolled out the features on its site. Perhaps the bookie can cater to a larger audience as, at least based on our first impressions, the focus is not on horse racing but rather all sports.
Below, we take a closer look at BetTom's only proper sister site, BetGoodwin, as well as a few good alternatives to check out.
Since it's the only proper sister site, by default, we have to name it the best of the bunch. The ownership ties aside, though, BetGoodwin has a lot to offer for UK punters and the new platform will only make things better. Indeed, with the black and yellow bookie, punters can be sure that they are getting good service.
Multiple promotions are offered for horse racing, there is streaming of the action and an app can also be downloaded. Having said that, one can definitely understand why BetGoodwin has opted to branch out with BetTom, which presumably will target a broader demographic. A more 'all-in-one' bookie, so to speak.
Fitzdares is a well-known name in the horse racing industry, and its history is very similar to that of BetGoodwin, but we also think it works as an option for BetTom. After all, we imagine that a lot of the punters who will sign up for BetTom also have an interest in horse racing (very few people don't, we suppose).
The bookie no longer has the same sportsbook technology as BetGoodwin, which definitely can be seen as a con, but its new platform is also used by Tote. In other words, we are still talking about a high-quality product and one that's worth checking out by BetTom as well as BetGoodwin customers.
Finally, in the interest of putting forward a more 'all-in-one bookie', which is what BetTom is expected to be, we have opted for Virgin Bet. The LiveScore-owned brand has made great strides since the launch in 2019 and it's now one of the most popular options, for good reason as well.
The app is fantastic, we must say, and there are many promotions to make use of as well. In addition to that, Virgin Bet uses the comprehensive Kambi sportsbook and thus has all the markets you could ask for. The only con would be the £30 minimum deposit for PayPal, but otherwise it's a site that we like a lot.
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.