BetTom is owned and operated by Bet Tom Limited, using the EveryMatrix platform. BetGoodwin, Bet600, Fafabet, Ken Howells and 36Vegas use that platform too, making them sister sites. We have also listed some similar alternatives below.

BetTom is a completely new betting and casino site that launched at the end of May 2025. However, while the bookie itself is regarded as new, the roots are anything but that as the former Goodwin Racing executive Paul Colley is behind the initiative. Unless you didn't know, that is the company that runs the popular horse racing bookie BetGoodwin.
BetGoodwin recently switched platforms from FSB Tech to EveryMatrix, meaning it not only has an ownership connection with BetTom, but also shares the same platform. It remains to be seen if the new bookie can cater to a larger audience as, at least based on our first impressions, the focus is not on horse racing but rather all sports.
Below, we take a closer look at three of BetTom's sister sites, all of which also use the EveryMatrix platform.
Since it's the only sister site with ownership ties, by default, we have to name it the best of the bunch. Aside from that, though, BetGoodwin has a lot to offer for UK punters and the new platform will only make things better. Indeed, with the black and yellow bookie, punters can be sure that they are getting good service.
Multiple promotions are offered for horse racing, there is streaming of the action and an app can also be downloaded. Having said that, one can definitely understand why BetGoodwin has opted to branch out with BetTom, which presumably will target a broader demographic. A more 'all-in-one' bookie, so to speak.

Ken Howells is a relatively unknown name when it comes to the online sphere, having operated solely as a brick-and-mortar bookmaker in Wales previously. To bring the product into the 21st century, an agreement was struck with EveryMatrix and this makes it a sister site of BetTom, seeing as they use the same platform.
In terms of the site features, they are exactly the same as BetTom, with the only difference being the colour scheme. The bookies also have slightly different promotions here and there, but that's really as far as the separation goes. Ken Howells is thus a very good option if you want something similar.

Just like the aforementioned Ken Howells, many punters probably haven't even heard about Bet600. It was the first site to get the new EveryMatrix platform implemented, acting as a guinea pig of sorts, and the months since have been very positive. Of course, the fact that other sites have also launched with the platform is proof of that.
We can say the same for Bet600 as we did for Ken Howells: the differences with BetTom really only come down to the colour schemes and promotions. The rest is the same, as you would expect with shared platforms, and there are both pros and cons with this. Some will like it a lot, others will find it rather pointless.


Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.