Find, compare and claim welcome offers of Betmaster's alternatives below. Betmaster is owned and operated by BM Solutions GB Ltd.

Betmaster was granted a UKGC licence at the start of 2025, which you could argue makes it a new casino and betting site. However, it has been operating in other markets for many years, so it would be easy to mistake it for an established one. The fact that the owner, BM Solutions GB Ltd, only has one site has helped the development too.
The above also means that Betmaster is an independent betting site, even if some help has been received from the platform provider Torrero. The latter also secured its UKGC licence at the start of 2025, so as of now, we haven't found any other sites that use the platform. It's quite nice, though, so more are bound to get involved.
Since Betmaster doesn't have any sister sites, we have taken a closer look at some of the alternatives highlighted above.
Midnite feels like a no-brainer, not just because of its high quality, but also because the design reminds us of Betmaster. While there are differences, such as Betmaster having a slightly wider style, they are more similar than most casino and betting sites. There has been no confirmation on Midnite using Torrero, though.
Out of the two, Midnite perhaps looks a little bit more refined and the welcome offers are much better, which is usually a pretty significant tell. As far as game providers for the casino and market depth for the sportsbook go, there isn't much to separate the sites, though Midnite's bet builder pushed it over the edge (Betmaster doesn't have one).

The Pools is mostly known for its sports jackpot games, such as Goal Rush, but there is a lot to talk about the standard sportsbook too. GiG provides the technology, which says a lot, and the bookie has started to add some more promotions. The design is also very user-friendly, which is something we value highly.
Some special markets would have been nice to see, such as political betting, but The Pools is moving in the right direction. Also, with the jackpots being the main focus of the site, it's not strange that the sportsbook and casino don't get the full attention. Maybe that's for the best if the jackpots remain as good as they are.

Betfred is what we call an 'all-in-one' site, so naming it as the best betting option instead would have worked. However, especially if we look at the independent casino options, the blue-themed bookie seems like the perfect choice. Actually, it's more of a dark blue these days as a result of a rebrand.
In the casino section, players can find games from famous providers as well as some exclusive live options. Evolution is a pretty big omission in the live casino, though, so there are definitely things that Betfred can improve still. Some more clarity on the providers would have been nice too.


I'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.
As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.