About FindSisterSites
Want to find out more about how FindSisterSites came to be? We have compiled the key information below, from our background to what we intend to achieve in the future.
Our Background
In February 2025, we decided to launch FindSisterSister after months of planning. As a dedicated team of punters, with years of experience in the betting industry, we felt that something was missing for UK punters. Indeed, while there isn't exactly a lack of competitors in this field, we believe they all lack a crucial ingredient: dedication.
This may sound harsh or even borderline arrogant, but stay with us here. Finding the sister sites of a certain bookie, or casino site for that matter, can be very useful for punters but it all hinges on getting the correct information. For example, is the option listed actually a sister site? And are all the options listed to begin with?
Unfortunately, in our quest to find out as much as possible about sister sites, we have often come across incorrect information along the way. So we thought to ourselves, why is there not a tool for finding sister sites of a certain bookie, or even finding all of the sites that have a certain sportsbook? We believe this is something that UK punters deserve to have.
Our unique tool in action
Our Mission
With the background in mind, our mission is rather straightforward: provide correct information about sister sites and present it in the best way possible. No welcome offer pop-ups, no alternative sites before the actual sisters, no lazy comparisons and so on. It sounds easy enough, yet at least in our opinion, it has not been done before.
One example that we like to give when asked about the matter includes BetGoodwin and Fitzdares. These two have a clear focus on horse racing, with a rich history in the field as well, and thus share a lot of similarities to begin with. However, as was made clear to us when we tried them both, they also had the same sportsbook technology.
In fact, they looked more or less identical but despite this, none of our competitors listed them as sister sites. Since the bookies do not have the same owners, it's an easy mistake to make but it comes back to what we highlighted before, namely a lack of dedication. By actually testing the sites, we were able to see that they were indeed sisters through the FSB Tech sportsbook.
Of course, there are more examples than just these two bookies, but they do highlight our mission perfectly. Correct information is key for sister sites, and we are here to provide it. It should be noted that BetGoodwin and Fitzdares have both changed their sportsbooks since, moving to Amelco and EveryMatrix respectively.
Our Team
Below, you will find ways to contact us directly. Don't hesitate to do so if you have any questions or just want to say hello! For a contact form, please see the Contact Us page.
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Isak Möller Editor-in-ChiefI'm the founder and editor-in-chief of FindSisterSites. After exploring how betting and casino sites are structured for another project, I felt that there was a gap in the market, more specifically for correct, reliable and up-to-date information on the companies behind each site.
As such, I'm responsible for identifying the 'hidden' sister sites and debunking a lot of the incorrect information that spreads around the web. My background in journalism certainly means that I have the perseverance to find the right answers, which helps in this case.
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Alexander Dahlberg Head of PartnershipsI have been with FindSisterSites since the start, handling all points of contact with our partners. At the end of the day, as we want to provide as much information as possible to our readers, forming relationships with the betting and casino sites themselves is very important.
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Ben Dixon EditorI would describe myself as an experienced punter, having taken a liking to horse racing in particular. My interest in sports is also what made me pursue a career in writing, graduating with a Bachelor's Degree in Journalism from UCFB in 2024.
At FindSisterSites, I'm responsible for testing bookies and providing our readers with the necessary sister sites insight. I try to make the most of my previous encounters with bookies to highlight what is good, bad and in between.