About Us

Our Background

In February 2025, we decided to launch FindSisterSister after months of planning. As a dedicated team of punters, with years of experience in the betting industry, we felt that something was missing for UK punters. Indeed, while there isn't exactly a lack of competitors in this field, we believe they all lack a crucial ingredient: dedication.

This may sound harsh or even borderline arrogant, but stay with us here. Finding the sister sites of a certain bookie, or casino site for that matter, can be very useful for punters but it all hinges on getting the correct information. For example, is the option listed actually a sister site? And are all the options listed to begin with?

Unfortunately, in our quest to find out as much as possible about sister sites, we have often found incorrect information along the way. So we thought to ourselves, why is there not a tool for finding sister sites of a certain bookie, or even finding all of the sites that have a certain sportsbook? We believe this is something that UK punters deserve to have.

Our Mission

With the background in mind, our mission is rather straightforward: provide correct information about sister sites and present it in the best way possible. No welcome offer pop-ups, no alternative sites before the actual sisters, no lazy comparisons and so on. It sounds easy enough, yet at least in our opinion, it has not been done before.

One example that we like to give when asked about the matter includes BetGoodwin and Fitzdares. These two have a clear focus on horse racing, with a rich history in the field as well, and thus share a lot of similarities to begin with. However, as was made clear to us when we tried them both, they also had the same sportsbook technology.

In fact, they looked more or less identical but despite this, none of our competitors listed them as sister sites. Since the bookies do not have the same owners, it's an easy mistake to make but it comes back to what we highlighted before, namely a lack of dedication. By actually testing the sites, we were able to see that they were indeed sisters through the FSB Tech sportsbook.

Of course, there are more examples than just these two bookies, but they do highlight our mission perfectly. Correct information is key for sister sites, and we are here to provide it. It should be noted that BetGoodwin and Fitzdares have both changed their sportsbooks since, moving to Amelco and EveryMatrix respectively.