The Pools Sister Sites - Find Sites Like The Pools (2025)
Find, compare and claim welcome offers of The Pools' sister sites in the UK. The Pools is owned and operated by Football Pools Limited.
Does The Pools Have Any Sister Sites?
The Pools is coming up on ten years as an online betting site, having launched in 2017, but the brand has been around for over 100 years. Starting as Littlewoods Football Pool in 1923, there is no disputing the bookie's history and its core product: pool betting. As with everything, however, it has evolved significantly since then.
Football Pools Limited, which only owns The Pools and no other site, reached an agreement with GiG in 2024 for a revamped sportsbook and casino platform. Although it's great that the site has been receiving a lot of love from the ownership lately, this is also why there are no sister sites for The Pools customers to join. There are, however, some good alternatives.
The Pools Alternatives Listed
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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. -
**New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ -
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £20 free bet. Minimum odds on qualifying bet 1/1 (2.0). Only deposits via debit cards will qualify. -
18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | 4 x £5 Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/03/25 | GB residents only | Gamble responsibly -
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
- New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply.
- 18+, sign up, deposit £20 or more directly via the promotion page and stake £20 on Big Bass Bonanza, and receive 100 Free spins on Big Bass Bonanza. 7 day bonus expiry. Ends 31/12/25 at 23:59 GMT. Full T&Cs Apply. begambleaware.org.
- New customers only. Opt in and wager £20 or more on selected games within 14 days of registration. Get 100 Free Spins for selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
The Pools Alternatives Reviewed
Since The Pool doesn't have any sister sites in the traditional sense, we have reviewed some good alternatives for punters to join below.
⚽ Best Betting Option: Virgin Bet
Virgin Bet isn't an obvious choice when looking at The Pools alternatives, but we feel it deserves the mention. The sportsbook is provided by Kambi and LiveScore Group, which owns the site, has made great efforts on the betting side in recent years. Above all, however, the similarity with The Pools comes in the modern look.
In terms of navigation and feel, Virgin Bet is certainly one of our favourites in the UK and The Pools, thanks to the GiG partnership, has improved significantly on this front as well. Virgin Bet is arguably a better choice for betting all things considered, such as the quality of the mobile app and promotions, so we would definitely recommend signing up.
🎰 Best Casino Option: Lottoland
We should preface this by saying that Lottoland isn't the best casino in the UK, not yet anyway. However, the story is similar to The Pools: a bookmaker with a clear focus (lotto, in this case) branching out with not just a sportsbook but also a casino section. That is why we feel Lottoland could be a good option for some The Pools customers.
The library is very comprehensive, with games from various famous providers, and browsing the different sections is very smooth. One of the biggest selling points of Lottoland, however, is the minimum deposit of £1 with debit cards and Apple Pay. Despite its relative inexperience, there is a lot to like.
🥇 Best Overall Option: Betfred
Betfred is a well-known bookmaker in the UK thanks to its history as well as brick-and-mortar betting shops up and down the country. Naming it the best overall option needs no justification, in other words, and you can take your pick on what is the best thing about the site (there are many pros indeed!).
Betfred has everything from sports and casino to bingo and lotto, meaning you will have no issues finding what you are after. The Pools has a lot of work to do before it can reach the heights of Betfred (if ever, most likely not), so we would recommend checking out Betfred, even if just to claim one of the welcome offers.
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.