Parimatch is owned by Parimatch Group and operated by BV Gaming Limited. BetVictor, talkSPORT Bet, Betano, Puntit, Smooth Spins and Heart Bingo are the sister sites.

Parimatch is one of the oldest brands to have launched in the UK in recent years, initially founded in Ukraine back in 1994. Before entering the UK market in 2020 through a BV Gaming partnership, the bookie gradually expanded across Europe to broaden its customer base.
As most sister sites do, Parimatch has a similar interface to BetVictor and the other BV Gaming sites. It's not too dissimilar to the Parimatch sites in other countries but in our opinion, the UK interface is a lot more appealing and that is a clear benefit of the partnership.
Parimatch's owner, it should be noted, doesn't have any other sites in the UK. However, the partnership with BV Gaming opens it up to numerous sisters, some of which also have a similar backstory.
Below, we take a closer look at four of Parimatch's sister sites, which are operated by BV Gaming Limited.
With each of BV Group's partnerships, there is a clear attempt to try to replicate BetVictor in every sense. Some may do it better than others, but the fact is that none reach the same level that BetVictor is at.
The site is one of the best in the UK, and whilst this is meant as a compliment, it also creates somewhat of an unrealistic dream for its sister sites of reaching the same level.
After all, BetVictor is a brand that has been known to UK customers for decades now, and Parimatch will need to be around for a long time before it's the same in terms of quality and reputation.
Rather than having a betting site elsewhere, talkSPORT BET is the perfect example of a white-label product: a brand partnering with a gambling provider to launch a betting site.
Most of the UK will know about talkSPORT Radio and given the brand's demographic, having a betting site is a great initiative, and this is why BV Gaming was enlisted to assist.
It may come as a surprise to some that talkSPORT has a betting site, so this makes it a great choice for those who are looking for a Parimatch alternative, especially because all of the benefits are shared.
To an extent, it can be argued that Parimatch and Betano have the same stories just with slightly different words. Indeed, Betano also started in Europe before coming to the UK via the BV Gaming partnership.
However, we feel that Betano may be slightly further ahead than Parimatch, and this is represented by its sponsorship with football clubs. Sponsorships won't make or break a betting site, but it does show an intent and you have to feel that Parimatch lacks a little in this area.
Feature-wise, there isn't much to say for the two sites as the foundation is the same, and the promotions are relatively similar at least.

Smooth Spins probably isn't the first BV Gaming site that comes to mind when someone mentions Parimatch. This is mainly due to the fact that it focuses on casino, with no sportsbook available on the site.
There ought to be some Parimatch punters who only play casino, though, so Smooth Spins might be a nice fit. The design reminds us a lot of its sister site Heart Bingo, with both of them putting casino in focus rather than sports.
Overall, it's a decent casino site with some very good promotions too, which is always welcome. Whether it can compete with the best casinos is another question, though.


Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.