BestOdds has officially launched as a new betting and casino site in the UK, partnering with the platform provider Playbook Gaming.
If the BestOdds name rings a bell, apart from being rather generic (with all due respect), it's because the brand has actually been around since 2021. The site was launched in the US as an odds comparison option for sports punters, and that remains its purpose in the country today. In the UK, however, BestOdds has taken it one step further.
Partnering with Playbook Gaming, which works with the likes of AK Bets, StarSports and PricedUp, BestOdds is now a fully-fledged betting and casino site. In other words, BestOdds no longer compares odds; it provides them. In the images below, you can see the style of the site, which is very similar to its sister sites.
BestOdds Sportsbook
BestOdds Casino
BestOdds is the latest addition to the Playbook Gaming family after London Bet, which hit the market in the middle of 2025. While new betting sites emerge all the time, there are only a few per year (usually anyway) that launch with the Playbook platform, so the addition of BestOdds is welcome in that sense.
It's especially good for those who are looking for new betting sites, as Playbook-powered options tend to be very good 'out of the box'. At least based on our first indications, this seems to be the case with BestOdds as well.
Playbook Gaming Welcome Offers
| Operator | Welcome offer | Bonus code | Claim Offer | |
|---|---|---|---|---|
 | Welcome offer Winnings Boost up to 25% on Your First Bet | AKACCA100 | Claim Offer | 18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. |
 | Welcome offer Bet £40 Get a £20 Free Bet + 100 Free Spins | bet40get20plus100fs | Claim Offer | New UK/IE customers only. Register with promo code bet40get20plus100fs, deposit £40+, and place a £40+ bet at Evens (2.0)+ within 24 hours to get a £20 free bet + 100 free spins on Big Bass Splash upon settlement. Cashed out, void, SP, and Build-a-Bets do not qualify. Free bet expires in 7 days. One per household. Eligibility restrictions apply. Full T&Cs apply. |
 | Welcome offer Bet £20 Get a £10 Free Bet | b20g10 | Claim Offer | New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org. Full T&Cs apply. |
 | Welcome offer Bet £20 Get a £10 Free Bet + 50 Free Spins | JIMB20G10 | Claim Offer | 18+, UK. Promo code ‘JIMB20G10’. Place a £20+ accumulator bet on any qualifying Sports market within 7 days. Minimum 3 legs. Minimum odds of 2.0 (Evens) per leg. Selections must be from different events. Once the qualifying bet settles, you’ll receive: One £10 Free Bet (max winnings £500) + 50 Free Spins (10x wagering) on selected Big Bass slot titles within 24 hours. Full T&Cs apply. |
 | Welcome offer Bet £10 Get a £10 Free Bet on Premier League | EPL10 | Claim Offer | 18+, UK only. Enter code EPL10 during registration. Deposit £10 and place a bet of £10 on any Premier League Outrights 2025/26 market at minimum odds of 2.0 (Evens). Free bet credits can only be wagered on English Premier League markets. Free bets will be credited within 24 hours of successful registration and qualification. Full T&Cs apply. |
 | Welcome offer Bet £50 to Get £25 in Free Bets | BET50GET25 | Claim Offer | New customers only using Promo Code BET50GET25. Min first bet £50 at Evens (2.0) or greater. Single bets only. Free £25 bet credited within 24hrs, valid for 7 days. Cashed out/void bets excluded. Online only. Offer valid 05/06/25–31/10/25. Full T&Cs apply. 18+. GambleAware.org |
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.