Ken Howells Sister Sites: Find Sites Like Ken Howells (2025)
Ken Howells Sister Sites & Alternatives Listed
Ken Howells is owned by Targetlocal Limited and powered by EveryMatrix. Sister sites thus include BetGoodwin, BetTom, Bet600 and Fafabet, while we have also listed some alternatives below.
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New customers, 18+. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply. -
New customers only. Promo code WELCOME10. Place a qualifying bet of at least £10, at minimum odds of 6/4, within 7 days of registering. Bets placed on horse & greyhound racing do not qualify. Upon settlement, you will be credited a £10 accumulator free bet: minimum of 4 legs at minimum odds of 2/5 (1.4) per leg. 7-day expiry. Full T&Cs apply. -
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. -
18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. -
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ -
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18+, new customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply. -
New UK/IE customers only. Register with promo code bet40get20plus100fs, deposit £40+, and place a £40+ bet at Evens (2.0)+ within 24 hours to get a £20 free bet + 100 free spins on Big Bass Splash upon settlement. Cashed out, void, SP, and Build-a-Bets do not qualify. Free bet expires in 7 days. One per household. Eligibility restrictions apply. Full T&Cs apply.
- New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.
- New customers only. Promo code WELCOME200FS. To qualify, wager £20 on any slot game, crash games are excluded. Upon qualification, you will receive 200 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. 24-hour expiry. Full T&Cs apply.
- New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
- 18+. Casino Club is available to New and Existing AK Bets customers. UK/IRE Residents only. Wager £50+ on Casino Slots or Live Casino and receive a minimum of 20 free spins the following day. All wagers must be placed and settled within each qualifying period daily 00:01am to 23:59pm. The promotion is limited once per customer per qualifying period.
- 18+, new customers only. Deposit and stake a minimum of £20. 100% back of first-day stakes up to £200. Qualifying period begins from your first cash stake at FafaCasino until 23:59 the same day. 35x wagering requirements on casino bonus, free bet has no wagering requirements. Full T&Cs apply.
Does Ken Howells Have Any Sister Sites?
Ken Howells partnered up with EveryMatrix, the well-known platform provider, towards the tail-end of 2024 to bring its operations into the online sphere. Sure enough, the site was launched in 2025 and since a few more bookies also use the EveryMatrix platform, there are sister sites for punters to check out. Most notably BetTom, which was also launched in 2025.
Targetlocal Limited owns the site, as confirmed on the UKGC website, and you can tell that it has been around for a long time given the account number (422). Indeed, Ken Howells started out with telephone betting back in 1963 and even has a betting shop in Wales for punters to visit. The online launch, as such, is merely a step in the right direction and EveryMatrix is a great partner.
Ken Howells Sister Sites Reviewed
Below, we have picked out two of Ken Howells' sister sites, as well as one that is similar to the bookie that might be worth trying.
🥇 Best Sister: BetTom
This feels like a no-brainer as BetTom and Ken Howells signed deals with EveryMatrix right around the same time, while both were launched in 2025. Ken Howells may have a richer history in the gambling world, but when comparing the online versions, there isn't much separating it from BetTom.
The colour schemes are different, but the layout and navigation are exactly the same. The promotions are also very similar so even where we usually find differences, we don't with Ken Howells and BetTom. If you would allow us to get picky for a second, BetTom has better branding than its sister.
BetGoodwin
While not on paper, BetGoodwin is heavily linked with BetTom and that makes it a good option here. Indeed, many see BetTom as a guinea pig as BetGoodwin will also switch over to the EveryMatrix platform. It's expected to be a slightly more custom design but overall, it should still be pretty similar to Ken Howells.
Furthermore, BetGoodwin also started out as a telephone betting company, so we would have to assume that the two have crossed paths before. You can definitely also say that the black and yellow bookie is more experienced on the online front and that is never a bad thing, having amassed a huge customer base.
PricedUp
Finally, we have gone for a site that doesn't use the EveryMatrix platform, but rather the Playbook Gaming platform. Many of you might already be familiar with PricedUp, especially given its exponential rise lately, but the bookie recently moved into online betting after enjoying success as an on-course bookie.
Price boosts, which have kind of become PricedUp's thing, are regularly offered on the site and there is also live streaming for the horse racing action. As the B2C product of Playbook Gaming, it's no surprise that the quality is high and one would expect the brand to keep going, having established itself by now.
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.