Heart Bingo is owned by Global Radio and operated by BV Gaming Limited. Smooth Spins, BetVictor, Parimatch, talkSPORT, Betano and Puntit are the sister sites.

The easy answer to the question is yes, there are sister sites, but Heart Bingo's history is certainly worth revisiting for a second. Heart Radio, which is the core of the brand, teamed up with Gamesys in 2010 to launch Heart Bingo and they enjoyed quite a lot of success together. That partnership came to an end in 2021, though, resulting in major changes.
BetVictor, or rather the parent company BV Gaming, swooped in and reached an agreement with Heart Radio to relaunch the site. The partnership is still active today and that means the likes of BetVictor, Parimatch, talkSPORT Bet and Betano are sister sites of Heart Bingo. Meanwhile, Gamesys relaunched their bingo product under the name Double Bubble Bingo.
Below, we take a closer look at Heart Bingo's best sister sites - operated by BV Gaming - as well as some good alternatives. The alternatives are necessary as only BetVictor and Smooth Spins offer bingo out of the BV Gaming sites.
Starting with the flagship site, BetVictor has a lot to offer for UK punters, including those who like to stake money on bingo. There is a decent selection of rooms, with low minimum stakes for quite a few of them, but it must be said that the design leaves a lot to be desired. Indeed, the section looks incredibly dull.
Heart Bingo is better in that sense, also because there are a few more games available, so perhaps it's not the best idea to join BetVictor just for bingo betting. That being said, the bookie remains one of the best in the UK for several sports, not to mention that the welcome offer has always been generous.

In addition to BetVictor, Smooth Spins is the only other Heart Bingo sister site offering bingo rooms, which makes it a no-brainer to mention it here. It should be noted straight off the bat that casino is the main focus, though, so you perhaps shouldn't expect the same bingo attention on the site.
Another interesting thing is that Smooth Spins and Heart Bingo actually have the same owner, namely Global Rabio. Subsequently, both of them are radio brands that have been turned into gambling sites. This certainly strengthens the sister site link, even if the actual sites are similar thanks to BV Gaming and nothing else.

Betfred isn't a sister site of Heart Bingo, we know, but it still represents a fantastic option for Heart Bingo customers. The bingo section is very visually appealing, unlike Heart Bingo to an extent, and there are about 20 different bingo rooms. Promotions aren't exactly lacking either which is great to see.
Betfred feels better than Heart Bingo in many ways, which isn't as much of a critique against the latter but rather praise for the former. The bingo welcome offers have been rather generous historically as well, so there is reason to at least try the site out if you are currently at Heart Bingo.

It might sound like a boring alternative to name, given that everyone knows about bet365, but the fact remains that it's one of the best in the UK on all fronts. There are about 15 bingo rooms available on the site, a little less than Betfred, but the level is more or less on the promotions front (in other words, very good!).
There is even a cashback promotion, which is something we don't see too often, so bet365 deserves a lot of praise for giving bingo some love. Overall, just like we saw for Betfred, Heart Bingo may have the strength of the brand but as far as features go, it's definitely worth trying some of the alternatives.


Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.