Easybet has one sister site registered under the same license, which is Matchbook. As there is only one sister, we have also put forward some alternatives.

EasyBet entered the UK market in the fall of 2024, clearly as an attempt to build on an already very strong brand. In case you didn't connect the dots, we are of course talking about the EasyGroup, which is mainly known for the low-budget airline EasyJet. EasyBet is one of the latest ventures and was launched in partnership with Matchbook.
Indeed, the site is listed on Matchbook's UKGC licence and aside from the colour schemes, the sites look exactly the same. The two can thus be considered sister sites, even if you can definitely question the strategy of launching the same product. Especially since you cannot have an account on both.
Below, we discuss some of the best alternatives to EasyBet, whilst also looking at the only proper sister site, namely Matchbook.
Founded 20 years before EasyBet, Matchbook is more of a mother site to the former. Indeed, the platform that Matchbook has built and perfected over the years is now what EasyBet ues, which you can probably tell just by comparing the two sites. Indeed, with the exception of no fixed odds betting, EasyBet has the same features as its sister.
However, it is worth noting that you cannot have a Matchbook account if you already have one with Easybet and vice versa, unfortunately. It's not even possible to transfer the accounts across. All in all, it is probably worth signing up for this option, rather than EasyBet, if you have the choice to do so.
Smarkets is a rather easy (pun intended) choice here, seeing as it's also a betting exchange. This is the sole focus of the site, just like EasyBet, but some efforts have been made to reach a broader audience with the sister site SBK. This is a more traditional bookie, and perhaps it inspired Matchbook to launch its fixed odds.
In any case, if we focus on the exchange side of Smarkets, there is a lot to like. Prices are solid and the low commission charged means you get very good value on the site. It feels a little bit more advanced than EasyBet, and you can also go back and forth between Smarkets and SBK, even if it's not recommended.

If you are looking for a traditional bookmaker that is a little more 'out there', then it could be worth checking out talkSPORT BET. The site's background is similar to EasyBet in the sense that a well-known brand has been brought into the betting world. So far, it has been with great success as well.
The radio show, just known as talkSPORT, partnered up with BV Group and BV Gaming to launch a betting site in 2022. There is also a casino section on the site and when you consider that its sister sites include BetVictor, Smooth Spins and Parimatch to name a few, it's easy to understand why the quality is so high.


Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.