Tote is owned and operated by UK Tote Group, using the Amelco platform. Fitzdares is the only sister site (linked through the platform), but we have also included some bookies that offer tote betting below.

As far as bookmakers go, Tote is definitely one of the most well-known brands in the UK, having been around since 1928 (!). Over the years, the product - which is mainly pool betting - has evolved massively and the online addition is just one of many big steps forward. For us, however, the online site is of particular interest.
Indeed, while Tote is the only site owned by UK Tote Group (UKGC licence names is TDCO Limited), there are sister sites through the platform. When the online version was launched, or more specifically the fixed-odds element of it, Tote teamed up with Amelco. This platform provider also works with Fitzdares, making the two sister sites.
You could also argue that any bookie that offers Tote betting should be considered a sister site as well.
Seeing as Tote only has one sister site, Fitzdares, we have taken a closer look at that as well as some tote betting options below.
Fitzdares used to be one of the FSB Technology sites, but following EveryMatrix's takeover, the bookie decided to move. An agreement was struck with Amelco, which is the platform used by Tote too, and the site has gone from strength to strength since. In fact, we are huge fans of how it now looks and feels.
The focus remains on horse racing, which is understandable and frankly what you want, but there are many other sports to check out as well. Quite a few promotions can be found on the site, while the app is very nice to use too. On top of that, if you fancy something else than sports, there are casino, live casino, fantasy and virtuals sections.

Betfred is an obvious choice here for many reasons. First of all, we are talking about a bookie with a very high quality, both for horse racing and other sports. Secondly, Betfred actually used to own Tote after purchasing it from the UK government in 2011. It was sold to the current owner in 2019, so the bookie no longer has any sister sites.
Today, tote betting options are offered on Betfred, so that means you can get all of the pool betting benefits as well as an arguably better sportsbook. Tote has come a long way with Amelco, don't get us wrong, but Betfred is unrivalled in terms of promotions, market depth, user experience and so on.

Finally, William Hill is a very solid choice when it comes to tote betting. Just like Tote and the aforementioned Betfred, the bookie has a stellar reputation in the UK and that always helps. Of course, this reputation has remained thanks to a very high-quality sportsbook, with the owner evoke putting a lot of effort into it.
We are frequent users of the William Hill app, which is one of the best on the market, and the selection of sports doesn't disappoint. Promotions are usually available in plenty, even for horse racing, while the casino is very good too. In short, William Hill can definitely be described as an all-in-one option (fueled by the Tote availability).

Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.