Tote Sister Sites: Find Sites Like Tote (2025)

Tote logo
Tote
UKGC Licence #54779
Owner TDCO Limited
Sportsbook Amelco
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Bet £10 Get £40 in Bonuses

New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply Gambleaware.org. Full T&Cs apply.

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Written By Isak Möller
Verified By Ben Dixon
Last Updated 27/10/2025

Tote Sister Sites & Alternatives Listed

Tote is owned and operated by UK Tote Group, using the Amelco platform. Fitzdares is the only sister site (linked through the platform), but we have also included some bookies that offer tote betting below.

Betting
Casino
  • Fitzdares logo
    Fitzdares Sister site

    No Welcome Offer

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    UKGC Licence #400
    Owner Fitzdares Limited
    Sportsbook Amelco
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  • Betfred logo
    Betfred Alternative

    Bet £10 Get £50 in Free Bets

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    UKGC Licence #39544
    Owner Petfre Limited
    Sportsbook Independent
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    New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
  • William Hill Logo
    William Hill Alternative

    Bet £10 Get £30 in Free Bets

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    UKGC Licence #39225
    Owner Evoke plc
    Sportsbook Independent
    Claim Offer
    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
  • Bet £10 Get £30 in Free Bets + £10 Casino Bonus
    BoyleSports Alternative

    Bet £10 Get £30 in Free Bets + £10 Casino Bonus

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    UKGC Licence #39469
    Owner BoyleSports
    Sportsbook Independent
    Claim Offer
    18+. New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply.
  • bet365 logo
    Bet365 Alternative

    Bet £10 Get £30 in Free Bets

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    UKGC Licence #39563
    Owner Hillside Sports & Gaming
    Sportsbook Independent
    Claim Offer
    New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 300% of that amount in Bet Credits up to £30*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
  • Paddy Power logo
    Paddy Power Alternative

    Bet £5 Get £30 in Free Bets

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    UKGC Licence #39439
    Owner Flutter Entertainment
    Sportsbook Flutter
    Platform Flutter Entertainment
    New Customer offer. Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards and Apple Pay will qualify For this offer. T&C's Apply. Please gamble responsibly.
  • Betfred logo
    Betfred Alternative

    Stake £10 Get 200 Wager Free Spins

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    UKGC Licence #39544
    Owner Petfre Limited
    Sportsbook Independent
    Claim Offer
    New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply.
  • William Hill Logo
    William Hill Alternative

    Wager £10 Get 200 Free Spins

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    UKGC Licence #39225
    Owner Evoke plc
    Sportsbook Independent
    Claim Offer
    18+. Play Safe. New UK online customers only using promo code BBS200. Opt in required. Deposit & wager min £10 to claim 200 free spins at 10p per spin to be use on Big Bass Splash. 1x per customer. Free spins expires 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted. Full T&Cs apply
  • William Hill Logo
    William Hill Alternative

    No Deposit £20 Welcome Bonus

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    UKGC Licence #39225
    Owner Evoke plc
    Sportsbook Independent
    Claim Offer
    18+. Play Safe. New customers using Promo code VAULT20 only. Opt in required. 1x per customer. Vault Cracker Megaways™ only. Wagering requirements apply. Max £20 bonus expires 72 hours from issue. Max £25 redeemable winnings. Customer verification may require deposit. Further terms apply.
  • bet365 logo
    Bet365 Alternative

    Deposit £10 and Get Up to 200 Free Spins

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    UKGC Licence #39563
    Owner Hillside Sports & Gaming
    Sportsbook Independent
    Claim Offer
    Min. £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Select prizes of 5, 10 or 20 Free Spins; 10 selections available within 20 days, 24 hours between each selection. Max. prize, game restrictions, time limits and T&Cs apply.
  • Paddy Power logo
    Paddy Power Alternative

    Wager £10 Get 160 Free Spins

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    UKGC Licence #39439
    Owner Flutter Entertainment
    Sportsbook Flutter
    Platform Flutter Entertainment
    New customers only. Receive 50 Free Spins on any of the eligible games when you register via the code PGCTV1. Next, enjoy your 10 Free Spins on Paddy's Mansion Heist (awarded in the form of a £1 Bonus). Finally, opt in, deposit and wager £10 (in one transaction) with debit card or Apple Pay to receive 100 more Free Spins. Free Spins will be credited immediately. Free spins valued at 20.10 each; 7-day expiry. T&Cs apply.

Does Tote Have Any Sister Sites?

Isak image
Isak MöllerEditor-in-Chief

As far as bookmakers go, Tote is definitely one of the most well-known brands in the UK, having been around since 1928 (!). Over the years, the product - which is mainly pool betting - has evolved massively and the online addition is just one of many big steps forward. For us, however, the online site is of particular interest.

Indeed, while Tote is the only site owned by UK Tote Group (UKGC licence names is TDCO Limited), there are sister sites through the platform. When the online version was launched, or more specifically the fixed-odds element of it, Tote teamed up with Amelco. This platform provider also works with Fitzdares, making the two sister sites.

You could also argue that any bookie that offers Tote betting should be considered a sister site as well.

Tote Sister Sites & Alternatives Reviewed

Seeing as Tote only has one sister site, Fitzdares, we have taken a closer look at that as well as some tote betting options below.

Fitzdares logo

🥇 Best Sister: Fitzdares

Fitzdares used to be one of the FSB Technology sites, but following EveryMatrix's takeover, the bookie decided to move. An agreement was struck with Amelco, which is the platform used by Tote too, and the site has gone from strength to strength since. In fact, we are huge fans of how it now looks and feels.

The focus remains on horse racing, which is understandable and frankly what you want, but there are many other sports to check out as well. Quite a few promotions can be found on the site, while the app is very nice to use too. On top of that, if you fancy something else than sports, there are casino, live casino, fantasy and virtuals sections.

Fitzdares sportsbook
Betfred logo

Betfred

Betfred is an obvious choice here for many reasons. First of all, we are talking about a bookie with a very high quality, both for horse racing and other sports. Secondly, Betfred actually used to own Tote after purchasing it from the UK government in 2011. It was sold to the current owner in 2019, so the bookie no longer has any sister sites.

Today, tote betting options are offered on Betfred, so that means you can get all of the pool betting benefits as well as an arguably better sportsbook. Tote has come a long way with Amelco, don't get us wrong, but Betfred is unrivalled in terms of promotions, market depth, user experience and so on.

Betfred sportsbook
William Hill Logo

William Hill

Finally, William Hill is a very solid choice when it comes to tote betting. Just like Tote and the aforementioned Betfred, the bookie has a stellar reputation in the UK and that always helps. Of course, this reputation has remained thanks to a very high-quality sportsbook, with the owner evoke putting a lot of effort into it.

We are frequent users of the William Hill app, which is one of the best on the market, and the selection of sports doesn't disappoint. Promotions are usually available in plenty, even for horse racing, while the casino is very good too. In short, William Hill can definitely be described as an all-in-one option (fueled by the Tote availability).

William Hill Sports
Isak image
Isak Möller
Last Updated 27/10/2025

Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.

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