Having decided to leave FSB Technology, now owned by EveryMatrix, Fitzdares partnered up with Amelco for the launch of its new sportsbook and casino platform. As such, there have been some changes on the sister sites front.
After six years, Fitzdares' partnership with the sportsbook and casino platform provider FSB Tech has come to an end. FSB was acquired by EveryMatrix in the summer of 2024 and since then, a couple of notable clients have moved on to new partnerships, with Fitzdares being the latest one. Indeed, an agreement was reached with Amelco instead.
In the UK, Amelco also powers the sportsbook of Tote - a staple of horse racing betting - and you could thus argue that Fitzdares is in good hands. Having worked closely together before, it also comes as no surprise that Fitzdares followed in the footsteps of Tote. After all, the user bases of the two bookies are very similar.
Before
After
As you can see in the images above, there is a notable difference on the Fitzdares website since the switch to Amelco. It's difficult to say how much of an improvement it is, with the bookie still fine-tuning everything - such as welcome offer and promotions - but the first impressions are very positive indeed.
Of course, it's a bit of a shame that BetGoodwin is no longer a sister site of Fitzdares, even if it remains a great alternative. The two bookies have a very similar history and live for the same things, so the previous FSB link was very nice in that sense.
Mentioned Bookmakers
Isak is the editor-in-chief of Find Sister Sites, having taken an interest in how betting and casino sites are structured after testing many of them in his role as a gambling writer. At Find Sister Sites, he is responsible for identifying 'hidden' sister sites and keeping the content up-to-date.