888 Casino, Sport and Poker is owned and operated by evoke plc. Sister sites include William Hill and Mr Green, but we have also listed a few good alternatives that could be worth checking out.

888 is one of the bigger bookmakers in the UK, and with almost 30 years of experience in the game, it's a status that you would almost expect. The orange-themed brand is indeed easily recognisable, though it's probably not the biggest brand under its ownership group.
Formerly known as 888 Holdings Ltd, the company rebranded to evoke plc and with that, some expected there to be a host of other brands added to the umbrella. However, 'only' William Hill and Mr Green were added in the end.
With that said, having these three sites under the same ownership is superb and is a telltale sign of the company's financial abilities.
Below, we discuss some of the best alternatives to 888, including the other two sites that are also owned by Evoke plc.
It certainly feels a bit strange that William Hill was bought by 888 Holdings, considering most would argue it's far superior to 888, but here we are. As one of the oldest bookmakers in the UK, few know how to run a betting site better than William Hill, and this shows.
From top to bottom, back to front, the site is brilliant, and the experience on the well-rated app is the same, proving why it's one of the best options for punters in the country and beyond.
The sign-up offer and general promotions can also be raved about, which is a key reason why many view it as a must-have in their betting rotations.
While it disappeared from the UK market for a short while, following a decision by evoke, Mr Green eventually made its return in the spring of 2025. You might not think of it as a sister site at first, seeing as the UKGC licence is held by Virtue Fusion Limited, but the company actually licenses the Mr Green brand from evoke.
In any case, the site has a different design compared to 888 and the casino library certainly isn't as extensive. The fact that Mr Green doesn't offer any sports either is another con that will make some punters look elsewhere. Nevertheless, it's a sister site and does have some things going for it, with the main one being the branding.

Lottoland rose to popularity fairly recently thanks to its payment terms, with it being one of the first (and few) bookmakers to accept payments as low as £1. Something which has to be heavily commended.
Aside from this, the site offers a very nice casino section, featuring some of the best games and operators (like Pragmatic, Hacksaw and many more), whilst also having a lotto section, which is a rarity for many betting sites.
It does offer a sportsbook, powered by Altenar, but it is certainly a site with more of a focus on casino games.


Ben is an experienced punter who, after graduating with a Bachelor's degree in journalism, has turned writing about betting and casino into his living. At Find Sister Sites, he is responsible for testing the bookies and providing readers with insight.